From forgetting the most basic (like putting the keywords) to some things a little more farfetched (choose the right anchor text or the most feasible titles), to make mistakes of strategy positioning web is a lack in which every professional of the area Digital marketing can fall at some point.
SEO can be a powerful tool for your web positioning campaign, but its success is totally linked to the way you implement it, paying attention to what is really important and leaving aside everything that can lead to the presence of your company on the internet to failure.
- Unsatisfactory goals
A well-run web positioning campaign can be very costly for some companies, especially if they are just emerging and the budget is rather limited. In that case, the worst thing that the person in charge can do is to impose goals that are unambitious.
The web optimization has a particularity: to raise of level and to fulfill goals can go enhancing your campaigns more and more in the time. Learning how to master search results with seo expert can make your business one of the most clicked if your goals are high.
- Lack of conviction and energy
To have faith in a business is to have faith in each of its parts. If the digital marketing of your company loses the conviction and energy that put you to the strategy of web positioning, then everything will collapse.If one as leader is demoralized by not seeing immediate results of optimization campaigns on the internet, then the whole company will feel the same. It is essential to maintain a positive energy, especially in SEO, whose effects take time.Use the budget wisely, according to the importance of each campaign and always look up.
- Being outdated
It happens with the technology, passes with Internet, passes with the language SEO: if you stayed in the past, you lost. As in any discipline, keeping the knowledge up to date for search engine optimization is critical.
The main problem of not being aware of the new language of SEO for search engines is that the competition will eventually take the lead. The immediate consequence is a decrease in your web positioning campaign. What’s worse: many of the old tactics of SEO, today are sanctioned; That is, those can become a disappearance of your site in the search pages.
Considering the new trends will not only bring more organic leads to your company site, but will keep you as a relevant option in the first pages of search engines.
- Pay and withdraw
The web positioning is not paying and retiring. It must be constant, spend time throughout the year, and stay tuned to the rules of the game of different search engines.
It is essential to understand that your SEO campaign is not simply completing a number of points and forgetting about everything. The needs and interests of people change over time, and therefore also constantly change the laws governing the presence of businesses in search engines.
- Do not track campaigns
There must always be a person in the digital marketing team who handles numbers related to your company’s positioning campaigns. Do not forget that SEO strategy is still a language belonging to the world of marketing, and therefore it is the measurable amounts that say it all.
Being able to identify timely metrics that are not giving the expected results gives us the ability to face what we are doing wrong at the right time. Keeping track of the SEO campaign, how it behaves during each week, will allow you to establish clearer contingency plans for different stages.