TechsPlace | Unlike in the past where you could easily gain follows, Instagram now has over 1 billion monthly users which increase the competitiveness of growing your account. There’s this Instagram algorithm that freaks everyone out, a few new features that are still in testing and other important updates that can impact marketing campaigns. Here you will learn how to grow your Instagram following.
Many brands and marketers make mistakes due to a lack of a strategic plan and awareness. With the utilization of various features and algorithm, shortcuts such as buying Instagram followers does more harm than good to your account.
Thankfully, we have compiled a list of tips for you to follow if you want to acquire real Instagram followers quickly:
Videos and Stories
The world has so many information channels today, leading to an overload. In fact, some individuals will not struggle to grasp information that is difficult to read. Research indicates that 80% of consumers would rather watch a video about a particular brand than read a blog.
Live videos and stories provide your clients with a glimpse of your routine and backstage activities. You can give a real-time story about the products on offer. Your account becomes lively and appealing if you engage your clients directly. For example, you can hold a question and answer session to answer clients’ queries.
Try Analytics and Keep track
You don’t want to invest your time and energy into an Instagram marketing strategy without knowing if you are doing the right thing and how you can be able to improve it. Thus, tracking your Instagram metrics is very essential.
Many apps and software have been created to track your content. They include Capsulink, Buffer, and Bitly. You can use them to increase traffic to your bio. You can also track where your visitors are originating and plan your campaigns appropriately. These social media tools are essential in creating branded links for attracting the attention of customers.
Giveaways
These are promotions that you can undertake under low costs to increase the number of followers quickly. If you do it the right way, you will have engaging posts that make your account attractive.
Users can participate in two ways, first by requesting followers to join in the giveaway program. Secondly, you can team up with other creators where you compel your followers to like the post. You will also follow your giveaway co-host who will, in turn, follow you as well. Alternatively, you can request to tag a friend within the comment section. This way, your content will be exposed to many people, thus improving the engagement of your post.
Use Other Networks to Promote Your Content
Do not limit yourself to your account. Explore other circles like blogs to find people with the same interests as yours. Twitter is also a great suggestion. It may not be easy for you to hit the target, but once you land it, your account will snowball over time. While using other networks to promote your content, make sure to leave a link to your Instagram account.
Use Instagram ads
You definitely have to spend money to make money. Besides, by providing appealing content, you can effectively grow your account by simply using Instagram ads. The ads will work for you, and you won’t have to do anything else.
It takes a little effort to create an online advert. Nowadays, you only need to pick the audience of your ad. Luckily, Instagram ads do not pop up to annoy the users. Just include them naturally in the users’ feeds. The cost of creating the ads is almost half that of Facebook.
Repost Content of Other Users
It is incredible how popular Instagram accounts have grown courtesy of other people’s content. This is acceptable as long as the creator is tagged and gets the credit. Basically, this is a win-win setup. When you repost, you get content to boost the account following while the creator gains exposure.
Take Advantage of Peak Times
Note that Instagram users are not always available whenever you need to post. Study your account and establish the highest engagement times. If you have engaging content and you present it at the right time, there is every possibility that your content will get more audience.
Ideally, the best times to post on Instagram are lunch breaks (11 am-1 pm) and evenings (7-9 pm). Whichever time you decide to post, make sure to take advantage of various time zones to have a greater audience.
Conclusion
The suggested tips will definitely fill up your Instagram To-do list. Just like any other life phenomenon, you need to allocate time and money towards achieving this goal. You have to stay committed to the course if you are looking to Grow Your Instagram Following. The greatest motivation is that other people have achieved this dream really fast; why not you?
This article is contributed by guest author on techsplace.com.