TechsPlace | It seems easy to design a logo, but the reality is, it takes a lot of effort to come up with a logo design that can grasp the attention of people effectively. Designing a logo is not just about making a circle and writing your name on it. It is a professional visual identity that has helped many small businesses become the world’s best brands. Being one of the leading industries in the digital world, it has attracted many graphic designers who spend hours and hours giving a perfect business identity to each of their clients. If you are also one of them and striving hard to make your bright career in professional logo design, read the following tips that can help you come up with such a logo that doesn’t suck.
- Make a Custom Design
In order to come up with such a design that can stand unique in the market, you need to use your creative skills to make a custom design for your client. You can make full use of stylish custom lettering and designs to design a unique and better logo than all other logos in the market. If you see the list of the best logos in the world, you will find one common thing in all of them, and that is their uniqueness. All of them have been made with professional customization and out-of-the-box creativity. Whether Apple, Bike, Mercedes-Benz, Pepsi, and different other top brands, all of them are unique and perfectly tell the story of their respective brand.
When a client is paying you to design a logo, he also wants you to put in your extra efforts, use your creative skills, and deliver a better design. Being in this industry, you must be aware that custom type makes a unique placement of a logo in the market, and this is what each of your clients will always be looking for.
- Avoid Cliches
The basic reason to suggest the custom logo tip was to keep you away from cliches. There happen to be cliches in every field, and most of the time, following cliches can provide you meaningful benefits. But, in logo design services, the case is quite different, and you are not considered creative and a custom logo designer if you are using cliches in your designs. Being new to this field, it’s good to read about different cliches and trends, but you should not use them in your logo design designed to provide a reliable and evergreen look.
- Pay Extra Attention to Colors
The color palette happens to be one of the most valuable aspects of logo design. By adding vibrant colors to your design, you can effectively share the message of a brand to its consumers. Colors do speak and each color portrays a different meaning. By conducting thorough research on the brand you are making a logo for, you can easily evaluate which colors suit it most and can use them to give the brand a perfect visual identity. A logo on a gray-scale always looks versatile and gives a perfect look all the time. The use of archetypes is also getting older, and professional logo designers like Red Kite Design prefer to use their own creativity to design custom logos all the time for their clients.
- Make It Tell a Story
You must have read about when people would narrate different interests and earn income through this thing. In today’s world, people love to listen to different stories; that’s why, in every country of the world, there are many plays or novel writers who amuse the readers through their spectacular writing art. In the field of logo design, you believe it or not, but every brand has its own story, and you need to portray that story in the logo you are designing. When you have got a logo design project, the first thing you should do is to read everything about the brand you are working for. Strong logos are filled with deeper meanings, and a discoverer can discover some hidden treasure from them. Remember, a small line or ‘dot’ in your design can describe a whole story. The arrow in the FedEx logo portrays a message to move forward and make deliveries. It depends on your creativity that how effectively you fit a whole story in a small design.
- Own Your Design
Being a professional logo designer, you should keep firmness and confidence in yourself and own every design you make. Designers need to believe in themselves and give importance to every creative idea that comes into mind. Otherwise, you will be seeing other people getting success across the world following the same idea you had ignored once.
Now, you have read the above useful tips that can help you reduce the chances of making a logo that can suck. What’s next? The next step you need to take is to tell people what you have designed. The more you promote your designs, the more people can be attracted to them, and some of them will surely contact you to get some amazing designs for their own brands. Remember, a logo is a graphic identity of a business that shows the business’s internal realities to the public.
This article is contributed by guest author on techsplace.com.