TechsPlace | Being an entrepreneur and starting your first business is a dream to which many people aspire. The initial days can be quite exasperating as first-time business owners will have a lot on their minds and even the slightest errors can sabotage their best efforts. But of course, taking risks and trying out different initiatives is what keeps a business ongoing and successful. And from a business perspective, the most important focus of a start-up would be to get the word out that a new business is in town!
The great news is that this can be achieved even by a small business or a startup without the need for million-dollar investments. Start-ups can leverage the potential of digital marketing and make use of omnichannel strategies that can actually cost them way less than traditional marketing.
But it does not mean that publishing content on a daily basis or posting social media campaigns on trending platforms will get you the reach your business deserves. Because digital marketing is really wide and if you don’t know what you are exactly doing, then you may easily get lost in all the noise. This means that the efforts that you put in will only have few or sometimes no results at all to show.
On the other hand, if you are capable of doing digital marketing the right way, then your start-up can see tremendous results, such as an increase in customer base, better Google ranking, brand awareness, and eventually a thriving business.
4 Digital Marketing Strategies and Why They Are Essential
As mentioned earlier, digital marketing is a broad topic with multiple strategies and each of these strategies has its own unique benefits. For a new business owner to easily understand the complete benefits of digital marketing, it is better to break it down into some of the individual strategies that compose it. Here are four of the most prominent digital marketing strategies that stand out from the crowd for their significance and effectiveness.
Search engine optimization (SEO)
One of the most prominent and widely accepted digital marketing strategies is search engine optimization (SEO). With the help of SEO, digital marketing agencies aim to optimize your website such that it ranks on top of the Google search engine results page (SERP). Google constantly updates its ranking algorithms, therefore it is essential to keep track of the latest updates and also understand which keyword to target. In SEO itself there are various strategies digital marketers adopt in order to get your website ranking on search results.
To start with, there are on-page and off-page SEO techniques, which include the following.
- Keyword targeting
- Backlink building
- Image optimization
- Content management
Even a start-up company with no prior experience or clients can overtake competitors on Google with a well-constructed SEO campaign. Local start-ups like new restaurants or salons can use these strategies to create brand awareness by getting their content to appear in the searches that target audiences are making.
Pay-per-click (PPC) advertising
Organic search results with the help of SEO will definitely take 3-6months to show for a new startup business. Because, all the strategies are done from scratch, such as a new website has to be created, blogs must be added, and much more. But if you want your website to be shown on the first page of Google results without having to spend a lot of time, then PPC advertising is your best bet. These ads look just like an organic result, save for the “Ad” label in the top corner. To begin a PPC ad campaign for your start-up in Google Ads, you will have to first identify the set of keywords that you wish to target. Then you proceed by bidding on those target keywords based on the amount you are willing to pay to display the ads.
Keep in mind that there will be several bidders for the same keyword and Google will select the one to display based on:
- The ad’s bid amount
- The ad’s overall quality
- Keywords used
In the case of PPC ads, you only have to pay when a person clicks on an ad, therefore, it is effective for small businesses and start-ups as well because it’s a cost-effective solution.
Social media marketing and advertising
This strategy does not actually need an explanation because we have all seen how images and videos go viral on social media. It has been a proven method to cost-effectively get your business out to millions of people. Yes, we say cost-effectively because there is a cost involved. Many people believe that social media is a free tool to get wide outreach, yes it absolutely is, but in order to reach targeted audiences and convert leads, you will have to focus on paid campaigns. Such campaigns with attractive video content or posters will not only bring attention to your business but will also generate effective leads (customers).
Web design and development
From the beginning, we have been talking about Google ads, social media content, paid promotions, and much more, but the fact is that all these strategies ultimately bring visitors together in one place — your website. So even if you design an extremely attractive poster or create meaningful content, your efforts can be unsuccessful if your website or landing page is not up to the mark. Even as a start-up you will need to provide information to customers, share new products, convert visitors, and much more. All these can be done on your business website. Therefore, it is imperative that you optimize various technical features on your website, including the following.
- Time taken to load the website
- Better functionality
- Clear navigation
Digital marketing for start-ups is all about branding and convincing users that even as a small business, you are worth buying from, and your marketing strategies should reflect that. Because any opportunity where a business can connect to its audience is an opportunity to effectively convert leads or acquire new customers. And digital marketing strategies create so many such opportunities through a wide variety of channels. So as a start-up, it’s high time you hire a digital marketing agency providing web design in Toronto and get your brand out there to your audience.
Cindy Williams is a blogger in Canada. She is working as an outreach coordinator for Web Sharx, a company offering website design in Toronto. She graduated with honors from the University of British Columbia with a dual degree in Business Administration and Creative Writing.