TechsPlace | The eCommerce industry growing at a tremendous rate, with around 62% of users who own a Smartphone have made a purchase using their device in the last six months. Therefore, if you own a physical store, this is the best time to shift your business online and find out the Right eCommerce Platform.
In other words, you should develop an eCommerce site for your business to reach potential customers. But, before you develop a website, it is crucial to select the best eCommerce platform.
As of now, there are various types of eCommerce platforms available in the market that can handle any type of online marketplace without any issue. You can establish your online marketplace using a variety of plugins available on these platforms.
But, selecting the best eCommerce platform to develop an eCommerce site is not easy. You have to look after different factors of various eCommerce platforms. Indeed, it is the most essential thing that you will do in the entire eCommerce Website Development process.
To make your task easy, here we will provide information about all essential factors and functionalities that you should consider while choosing an eCommerce platform.
Apart from this, various businesses also focus on the eCommerce application development process along with the website to reach their target users and increase sales. You can also develop an eCommerce app for your business by approaching a popular mobile app development company.
But, before we provide you with essential details to choose the right eCommerce platform, you should know why this selection matters.
Without waiting much, let’s get started:
Why the selection of the best platform matter?
In an eCommerce business, every decision matters. Therefore, one wrong decision can destroy the entire business.
The platform is the most important pillar in a marketplace; it is what keeps the business running. The selection of the eCommerce platform is one of the most crucial steps and it will define various things regarding your project.
In short, the platform determines what can you include in the marketplace, feature-wise, and service-wise. To utilize it fully, make sure that it meets your business requirements.
How to Choose The Right Platform to develop an eCommerce app?
So, these are some of the essential things that you should consider while choosing the right eCommerce platform.
1. Price and Payment system
The most important thing that you should consider while choosing an eCommerce platform is the price. Whether you are a startup entering into the eCommerce market or running a successful clothing business, you should have a clear idea about what you will be paying.
Most of the platforms have a monthly fee. Based on the type of platform that you will select, the price will vary. Here, you should check the processing fees that are associated with every platform. Look after the pros and cons of each platform and then purchase the best that suits your budget.
For instance, some of the platforms don’t support third-party payment options such as
PayPal, or Stripe. This could result in huge trouble for users and they might leave your site without shopping.
2. SEO Friendliness
This is highly useful in order to rank your website in the search results. You want your consumers to reach your site when they are searching for products like yours.
- Select a custom domain name
- Add captions and descriptions in images
- Add a canonical tag when needed
- Customer should be able to leave reviews
- Convert to SEO friendly URL structure
- Update meta tags and meta descriptions
3. Mobile Friendliness
Around 60% of searches happen on the mobile and therefore, you shouldn’t ignore these users at any cost. Frequently, these searches result in the final purchase; consequently, you may lose your customers if your site is not mobile-friendly.
There are mainly two ways to make sure that you run a mobile-friendly eCommerce business:
- Choose a platform that provides a mobile responsive theme or website. For instance: Shopify. There numerous responsive themes and templates available on Shopify.
- Go with an eCommerce platform that is not only mobile responsive but also provides native mobile apps. For instance, Genstore node.js eCommerce includes built-in native android and iOS mobile apps.
4. Security features
eCommerce is a digital platform which will be continuously collecting financial payments, therefore ensure that an eCommerce provider has all the required security protocols in place.
Firstly, you can make sure that a platform is secure by checking if it supports HTTPs & SSL. Secondly, it should include PCI-DSS compliant payment solutions. Some of the most popular PCI-DSS compliant payment solutions include PayPal, SecurePay, WorldPay, Stripe, Square, and Braintree. The platform should provide payment solutions natively or via customizations.
One more critical factor that you should keep in mind is eCommerce platforms integrations as well as plugins. The majority of platforms like Big Commerce consist of a lot of plugins to run a business.
Based on your business needs, you have to determine which plugins will be useful for your business. When checking various platforms, think about all the tools that you will require for your business. Here are some of the most common plugins that one should consider:
- Accounting plugins are useful for taxes, revenues, and profits.
- Email marketing tools allow you to store details of your customers
- Apps that will help to ship your products with ease.
6. Tech Support
At times, things will go wrong and at that time, will your eCommerce platform service provider offer the required support to resolve any issue? Always consider vendors who provide 24-hours emergency support, and you can reach out to them via different channels such as email, chat, or phone number.
Every eCommerce business wishes to become successful in a niche and take its business to the next level. You can’t judge the scalability of a platform based on the amount of traffic it can handle.
It should allow adding a specific type of APIs that are useful for businesses to handle large scale implementations. For instance, Salesforce CRM integration, CDN integration, custom PIMS integration, etc.
8. Product Management System
A simple product management system allows an Admin to upload a product and manage the product listing. But in the current market scenario, you will require a lot of features. Some of them are as follows:
- Allow uploading bulk products in CSV and Excel format.
- Allows to create different categories and add products in it.
- Upload high-quality product images in bulk.
- Integrate various shopping options in individual products.
9. Order Management System
A valid order management system enables you to enter disclose all the details to the inventory management system to make sure that all orders are adequately updated. Also, it should allow you to add popular ERP and CRM solutions via API integration or through plugin installation.
Here, we complete our list of all the essential factors that you should consider while choosing the right eCommerce platform to develop a site. You can also reach out to an eCommerce web & eCommerce mobile app development company, that will not only help to select a platform but also build an eCommerce site on that platform as per your needs.