TechsPlace | Over time, the evolution of science and technology has led the way for the creation of new opportunities in the field of digital marketing. The global pandemic period has triggered the growth and development of various avenues of digital marketing, evolving the ways businesses and organizations function. Consequently, marketers, these days have grown a strong reliance on the use of social media networks, email marketing, mobile applications, websites, etc. to build strong customer relations.
From different escape room businesses to clothing and merchandise websites, the evolution of digital marketing has significantly revolutionized almost every industry today. Nowadays, one can also come across various unique and highly efficient digital marketing tools, strategies, and marketing tactics. Businesses worldwide need to keep themselves updated with the changing trends of digital marketing to maintain their position and hold in the markets.
In this article, we have outlined some of the top emerging trends and predictions that will take over the field of digital marketing in the next decade. So, check it out:
Marketing Automation or Personalization
Artificial Intelligence (AI), Machine Learning (ML), and Deep Learning (DL) nowadays play a key role in demarcating how marketers carry out their functions. With the advent of time, many tools and systems are working on ML to identify significant patterns and derive resourceful insights into user behavior.
The data it derives helps the company to make better and more informed decisions. Furthermore, many of the earlier tasks which required to be done manually can now be automated. Thus, marketers have more time on their hands to think of strategies to creatively engage with their audience and retain their attention.
At present, marketing automation has already set up its place in revolutionizing digital marketing. For instance, programmatic advertising refers to the use of automated technology to buy advertising space.
In it, marketers are no longer required to manually bid, place their content, and choose the timing for the ad. Instead, programmatic advertising utilizes data insights and specific algorithms to serve the right user with the right ads! While marketing automation has started to make its way in the markets, there is still more growth and development in the offing.
Artificial Intelligence (AI)
Despite its presence in the early stages of development, artificial intelligence is nevertheless doing wonders in revolutionizing marketing tactics. Popular AI-based tools like DALL-E went viral amongst marketers, owing much to their capability to generate images based on text prompts! Digital marketers will find it immensely helpful for curating attractive illustrations for their blog posts and landing pages on their websites.
The use of chatbots represents yet another significant avenue of development, made possible using AI technology. In the next decade, one can find the commonplace use of chatbots to revolutionize customer services offered by prospective brands. They can replace the use of live agents and grow to become a standard in the field of customer services.
The use of machine learning algorithms which will develop and grow more efficiently over time can help these chatbots to offer accurate and highly efficient outcomes. Marketing is moving to become more personalized over time. Thus, the use of chatbots can help prospective businesses to draw advantage of emerging trends without over-exhausting their manpower.
Businesses are also using AI technology in advertising their products and services. Though it still requires more development to become more humane, Google has already started using AI-based ads! It helps in optimizing ad campaigns by seamlessly finding the best-performing advertisement and making automated adjustments to it to increase user engagement.
Estimates show that 65% of users in the age group of 25 – 49 years use voice search on their smartphones or devices like Alexa and others at least once a day. Hence, voice searches will undoubtedly play a key role in demarcating customer discovery processes. Consequently, in the coming years, it will become increasingly vital for marketers to move beyond traditional keyword research and work on voice search optimization.
Especially when it comes to mobile user optimization strategies, voice search has become a key area for marketers. It has grown even more crucial these days since users are buying products and services by only relying on voice search! The pivotal goal of every business is to deliver the right information to the right user at the right time. Hence, the development of voice search and commerce will become a key area for prospective marketers to work on and develop.
To work on developing such strategies, marketers need to understand the ways users are likely to search for products and services online using their voice. Often it may even translate to more keywords and phrases, and that’s okay! The most crucial factor one needs to ensure while working on voice search optimization is however to remember to include the required phrases and questions in the content.
Earlier, influencer marketing was seen as a relatively simple strategy. Brands used to look for suitable influencers online, pay them to promote their products or services and wait for the desired results. Nowadays, it is no longer as simple! Social media influencers are now aware of influencer marketing and have evolved their ways and strategies significantly.
To become an influencer in today’s world, one needs to have profound knowledge about how to generate engagement and remain aware of their niche. While influencer marketing is still growing, there are still a few factors it needs to resolve. The use of fake followers has become a major issue that is still yet to be resolved.
Many top influencers in the market are gradually starting to lose their followers and their hold over the market due to a growing reliance on sponsored posts. It has reduced their authenticity and impacted their recommendations. Hence, influencer marketing has given way to the growth of micro-influencers.
It includes all those social media users who have a small but dedicated follower base. In this way, micro-influencers can facilitate companies by offering authentic marketing messages to a trusted audience base. The coming decade promises to do away with the focus on the number of followers that a given influencer has. Instead, it will focus on the personal one-to-one relationships in which prospective influencers have grown over a period.
While we only discussed a few of the top emerging trends, there are still many other emerging trends set to evolve in the field of digital marketing like as escape rooms. Especially AI and machine learning technologies will play a big role in evolving the various processes and functionalities of digital marketing in the next decade. So, go ahead and experiment with the latest trends in digital marketing to hold onto your position in the competition and help your business grow with time!