2024 Shopify Store Checklist for Success

Shopify store

TechsPlace | Shopify store owners, like other Internet retailers, need an edge to stay competitive in today’s online marketplace. Optimizing for every device, using modern marketing automation tools, and implementing the latest SEO and conversion optimization strategies can propel your Shopify store to the next level. Check out these essential things to add to your Shopify store to put you in a great position in 2024 and beyond. It’s the ultimate Shopify guide!


Best Things to Add to Your Shopify Store


Start with These Shopify Checklist 2024 Priorities

Choose the right domain name and make your Shopify store easy to use on all screens, especially mobile devices. Domain selection and connection are easy on Shopify, and you get mobile readiness right from the start. Key additions you can make are optimizing your image, video and font sizes. These help with page speed and usability on desktop and mobile.

Why Choose a Brandable Domain Name?

Your Shopify checklist in 2024 should start with a memorable domain name to help establish credibility. Choose a short domain name that uses your brand name or keywords associated with your niche or products. When you get that name chosen, you’re well on your way to building brand recognition.

Prioritizing Responsiveness and Page Speed

Next on your Shopify store checklist are usability and page speed. You won’t have to do all of this yourself because most Shopify stores use responsive design by default. Responsive design automatically renders content in a user’s browser, whether it’s on a computer, smartphone, or tablet. It’s a good idea to boost page speed (and consequently improve usability and search engine rankings) by optimizing your image and video sizes. You’ll also want to set your font size to 16 pixels to make text easy to read on mobile devices.


Make it Easy and Enjoyable to Shop in Your Store

Put this task near the top of your Shopify checklist: Create a user-friendly store that efficiently guides people through the purchase process. Here are two important things to add to your Shopify store to boost the shopping experience:


Improve Product Discovery with Shopify’s Collections

By creating Collections in your Shopify store, you can help shoppers browse categories with just a few clicks. An example would be that instead of a customer scrolling through dozens of shoes, you can provide a Collection for “Dress Shoes” to guide people to that type of shoe. In that Collection, you may have various categories of dress shoes, such as men’s dress shoes, women’s dress shoes, etc.


Provide High-Quality Product Images and Enticing Descriptions

Your Shopify checklist in 2024 should include the very best product photography you can get because that reinforces trust and professionalism. Get your photos and videos edited by professionals to show off your products in the best light. Also, take the time to write interesting product descriptions that list the benefits customers can expect. Highlight key points like materials, sizes, shapes, and other relevant details.


SEO for Your Shopify Store


Shopify’s site structure helps search engines find and potentially index (list, but not necessarily highly rank) all your pages. Perform key phrase research so you know what phrases people are using to search for your products. Install these phrases on the corresponding pages in your store. This can make it easier for people to find your pages when they do search queries and can entice them to click through from search results to your store.

Shopify offers SEO apps (more on that in a moment) that can help with some of these tasks.


Put These Apps On Your Shopify Checklist

While Shopify’s core platform offers a wealth of great functionality out of the box, you’ll want to check out their app store for helpful email, SEO, social media, and more tools, such as these:

1) Email: On your Shopify store checklist, you’ll want an email app. Klaviyo ranks highly in this category. It offers seamless integration, advanced segmentation, pre-built templates, and automation flows to help you personalize campaigns and boost sales. Other apps you may wish to consider are Mailchimp and Omnisend.

2) SEO: SEO apps are a must for your Shopify set up checklist. Yoast SEO handles technical SEO, meta tag customization, and offers expert guidance to improve your store’s rankings.

3) Social media: Instafeed is an excellent social media app for Shopify stores. It allows you to easily integrate your Instagram feed into your store, increasing social proof, engagement, and sales through user-generated content.

There are many other apps you can try. It’s recommended to only use the apps you really need so as to not slow down your store’s performance.


Putting it All Together: How to Boost Sales with Shopify’s Checkout

While much of our ultimate Shopify guide discusses a Shopify set up checklist, you can also benefit if you already have a Shopify store and want to improve its conversion rates. A great storefront is only half the battle. You also need to ensure a user-friendly checkout experience that helps boost sales. Here is where Shopify outperforms all other online checkout solutions.


Shopify Makes it Easy for Customers to Pay

Shopify’s frictionless checkout vastly outperforms guest checkout and most every other checkout solution because Shopify has a dedicated team whose job it is to create the best checkout experiences. Since Shopify powers 10% of the checkouts on the Internet, they have a massive amount of consumer data to work with to continuously improve the checkout process.

By leveraging Shopify’s Shop Pay accelerated checkout, merchants can boost customer satisfaction via:

Express Checkout:

  • Customers can complete their purchase rapidly, eliminating the need to re-enter their personal and payment information.

Secure Storage:

  • Shop Pay securely stores customer data, ensuring the protection of sensitive information.

Universal Compatibility:

  • Shop Pay works seamlessly across devices, making it accessible from desktops, laptops, tablets, and smartphones.

By reducing friction and streamlining the purchase process, Shop Pay empowers merchants to drive growth, increase sales, and build long-lasting customer relationships. Merchants can easily activate Shop Pay within their Shopify store, making it a hassle-free addition.


Drive More Sales with an Optimized Shopify Store

Keep learning about what your customers like so you can make it easy and fun for them to shop at your store. Some businesses run A/B tests to experiment with store layouts, calls to action, etc. You may wish to have an expert Shopify marketing agency handle this so you can provide better customer experiences, faster. You can also stay in touch with your customers in lots of other ways, including via polls, surveys, social media, and through your blog. Ultimately, your goal is to provide the best shopping experience you can and keep optimizing it to delight your customers!