TechsPlace | Influencer marketing has become a popular option for businesses nowadays, considering the impact it can have on brand awareness, site traffic, and sales. Tomson’s report shows that over 60% of businesses intend to boost their influencer marketing budget in the upcoming year. These figures clearly show that more companies are acknowledging the power of this strategy and want to keep up with marketing trends. Influencer-made content can come with a wide range of benefits, but in this article, we’ll focus on how you can mastering SEO practices with this marketing approach.
Increasing in Google’s rankings is probably one of your objectives at the moment, and the way you handle your influencer marketing campaigns can matter here. What are the key principles to focus on? How should you handle your collaboration with influencers in order to generate SEO-friendly content? The following pointers might provide you with a bit of clarity on the subject:
Identify your audience
Before pursuing any course of action here, you should first identify your audience. In order to figure out what type of influencers can help you connect with your target group and increase website exposure, you should have already determined who the people you want to address are.
Creating a buyer persona can be a useful technique to find out more about your audience. Make sure to include psychographic segmentation and demographics when generating buyer personas. By having your audience defined, it will be easier on you to discover the people they follow and the websites they usually resort to when looking for different types of content.
Work with the right influencers
For the influencer-made content to provide you with optimal SEO results, you need to find the right figures from the online environment. You have multiple options put at your disposal, a few examples being:
- Social media celebrities
- Industry experts
- Noncompeting brands
Once you establish the exact type of influence you are aiming for, you can start looking for specific names. For ultimate SEO benefits, it’s best if you work with an influencer who can combine a blogging and social media approach.
To effectively handle your influencer search, you can use relevant hashtags on social media, work with tools, such as BuzzSumo, Deep Social and Clear, that help you identify top influencers, or you can run a backlink checker.
Make sure the influencers you finally decide on actually align with your business’ concept and brand.
Qualify the content and messaging of the influencer
Before starting a collaboration with one influencer or another, you should also review their existing content, either on social media, blog or personal site. You will need the answer to this question: Is the content usually shared by the said influencer in accordance with your brand and business philosophy? For the influencer-generated content to actually support your business and your website’s SEO rankings, it should be:
- Relevant to your brand, services, products, and industry
- High quality
- On the same page with your core mission and business values
Your main goal here is to employ influencers with high-authority in your particular field. For successful SEO results, these will need to insert backlinks to your website. Link building on high-authority domains is one of the most effective methods of increasing search rankings.
Besides their own platforms, some influencers have access to other important domains, making it easier for you to perfect your link building strategy. This particular approach builds trust and credibility with both consumers and search engines, providing you with the improved site authority status you are targeting at the moment.
Content quality is another important thing search engines look at. Your site should be associated only with engaging, relevant, and well-written content, for your brand to gain the reputation and image you desire. Typical marketing content can easily be spotted by Google’s algorithms, so it’s necessary for your influencer marketing campaign to include a strategic view of content creation.
The content that goes on the influencer’s blog should be written on topics that are relevant to what you are offering to consumers. The right influencer will usually know how to relay your message effectively, considering their experience in this department. These usually work with a variety of usual tools, writing and translation services as well, such as The Word Point, Grammarly, Readability Score or Hemingway Editor, to ensure the relevance, high-quality and readability of their posts.
Keep your own site’s content fresh with the support of influences
Starting a partnership with an influencer doesn’t mean you should rely solely on the content they post for you on their channels, but on your site’s own content as well. Regular, fresh content has become an important factor in generating better rankings, so a proper SEO campaign, especially one that includes influencer association, should help you add new content to your platform regularly.
The online figures you’ll be working with can help you with that. From conducting interviews with popular social media stars to creating blog posts featuring influencers, you have multiple possibilities here.
Social media shares for boosted engagement
The engagement your site’s content creates also has a critical role for SEO purposes. Google’s algorithms will work in your favor if your content is shared on social media platforms. Influencers can help you get the exposure you need, by redirecting their followers to your platform. When an influencing figure in the social media scene posts a tweet, for example, that includes a backlink to your website, the number of visitors will likely increase in a short amount of time.
When your content and engagement rates are boosted, your SEO rankings will follow. Getting more traffic becomes easier when you rely on influencer social media content.
The topics of influencer marketing, content creation, and SEO actions are highly vast ones. There are many aspects that need to be acknowledged, but the details highlighted above should be kept in mind from the start. Influencer-generated content with a focus on SEO can provide your business with the exposure increase and success boost you desire.