5 Things to Consider When Creating Cross-Platform Content
TechsPlace | We have all heard this term “content is king”. The content that defines a product is the firewood for demand generation. Content is the key to effectively manage branding, search engine marketing, and search engine optimization that has the power to convert potential leads into customers.
With a wide array of social media platforms available like Facebook, Twitter, and Instagram, it has become essential for tech development companies to invest heavy amounts of resources when devising content strategies that cater to every social media environment differently.
Social Media engagement statistics show that currently 3.48 billion people around the globe actively spend time on different platforms and the numbers have gone up by 9% since the last year. Around 70% of the total population of the USA is considered vigorous social media engagers.
Considering the circumstances it is not hard to believe that customers are now connected to your business from the far corners of the earth, this presents opportunities and challenges for online enterprises to develop content strategies which help generate sales.
The development of a content strategy helps businesses in the creation of effective information which when accessed by the consumer gives the aim and purpose of the product or the App clearly. The content created for whichever platform should provide a user with the ability to easily engage with displayed information by using the features of the platform at which it is displayed.
So it becomes essential for organizations to develop content that is effective, possesses multi-platform adaptability and has the quality that captures the attention of the user. The purpose of this article is to provide 5 key factors to consider when creating content that has the power to effectively convey the usefulness and different features of an app or a product to the end-user.
Setting clear business goals
Effective strategies come from real attainable business objectives. It is of utmost importance that the stakeholders have a clear understanding of the product itself. Ask yourself these three questions: What is the aim of the product? How does it satisfy the need of the consumer? What is the thing about the product that is different from the competition?
This process aids patrons to understand the environment of the market and also helps pave the way in the formulation of user engagement strategies that translate the goal and purpose of the product.
Choosing the right platforms
When determining the platform it is important to know the targeted audience. Having established a clear understanding of the end-user is essential when choosing the platform that would get the greatest consumer reception. The determination of the most effective social media platform also depends on the type of app or product that is being marketed.
Instagram might not be the most suited platform for a product that is technical in nature or we see twitter not so often used when advertising Game Apps. The aim should be to have the audience engagement that generates the highest return on investment.
Creating unique content
For the creation of content that stands out, one should know what the audience is looking for and how is the product best suited to cater to the needs of the market. There are other Apps in the competition that provide similar services, in turn knowing what is unique about the product that you offer paves the way for the creation of content that helps in making a brand image that is different from the competition.
The content that defines the product should have the power to turn heads and catch consumer attention. When there is so much digital noise, the content that grabs the most attention is the one that the consumers have never seen before or which provides a different experience from the competition.
Having the right team
Having established realistic business goals and expectations presents the basic framework about the image of the App that is being marketed. This plays an essential part in the determination of the resources and the support teams required for the creation of content that grasps the maximum user attention.
It is essential to have the right people working for you who know how you want the product to be placed. Content Marketing team skills go beyond just producing content but also should have the ability to lay a solid SEO foundation, should have the appropriate platform knowledge, should be able to have unique keyword sources in place that set your content apart from the competition.
Measuring performance
The content becomes useless if it does not possess the strength to give the required return. Having said that it is indispensable that the content is evaluated at every step so that it does not lose its efficacy.
As communication is a two-way street it is important to attain constant consumer feedback. Consumer feedback should be properly analyzed to further improve content quality and effectiveness. Content teams should know that produced content loses its charm over time, so there should be a constant flow of ideas that make the content still relevant and effective.
Steven Clark, a Digital Marketing Strategist employed at CMolds, a game development company in the US, has successfully worked with several brands worldwide for their online reputation management. Besides his regular job and expertise in digital marketing, Steven is also an avid reader and authors quality content pieces regularly for top platforms.
