TechsPlace | SEO for some is not a very complicated process, however, for others who have never heard of implementing this into their business life, it can be a little complicated or confusing. To put it simply, it is a strategy that marketers and marketing departments use to increase visibility in search engines such as Google or Bing. Typically, this is done organically. For a more in-depth explanation of this for SEO experts, Google’s page online has an elaborated version.
If you manage, own or promote any type of content online, then this is the best way to go about doing it, to ensure its success. There is no point in writing content online, either on your website’s blog page, or on your social media account, and no one finding it, or reading it.
So, when it decides on hiring an agency to help you and your business, it is imperative to know how they can do this for you, and what the possibilities are. We will discuss this and more, below.
What Would an SEO Agency Do for You?
Things within the search engine realm, are a bit more nuanced nowadays, as compared to the past, where the idea of success was basically to improve your rankings for certain keywords or search terms. Intending to increase the visibility of your company, its goods and services, SEO helps fundamentally to augment conversion rates of those who are interested or considering a product or service towards actually purchasing it or making a purchasing decision.
When we speak of ‘organic’ what we mean is, the focus of all the efforts is geared mainly towards techniques and strategies that will bring long-lasting value to a business, as opposed to a quick fix that is temporary and lasts only as long as your advertising budget does.
With this in mind, when you hire a professional service such as a search engine optimization service, it can significantly help your business to gain traction, in comparison to your competitors. Things these agencies can do for you include, and are not limited to, the below:
- Increasing the visibility of your company or organization
- Creating higher rates of traffic to your website
- Helping you to gain more leads i.e. interests amongst the right audience
- Helping to convert those prospects into buyers
- Helping your better gain better returns
Now that you know what they can do for you, let us look at how they can do this for you. We will touch on a few points below.
How Professional Services Can Help Your Business Using SEO Techniques
From the initial communication to the end of a completed strategy, these professionals have all the right tools, skills and expertise.
The on-boarding process: the first thing they will do is to speak to you either via a face to face meeting or a video call, to make sure they gather all the relevant information about your business. they will also speak to you about your goals, challenges or pain points any existing campaigns you may have running, your assets, budget and timeline, to name a few things so it is best to have this information at hand.
This is not just for their sake but also for your sake. Just as much as they want to know about your company, you should also try and sass what theirs is all about. By speaking to them you can probably get a good feeling of whether they are the best fit for you or not. For further information on this, here is a great example of a reputable agency https://omaha-seo.com/ Besides this, the good guys will also try to keep you updated every step of the way.
They will audit your site: the current performance of your site is imperative during the early stages. This is something they should also do. This helps them to look for any strengths and weaknesses as well as opportunities that need improvement. This makes for a good foundation for a meaningful and successful SEO campaign.
They will however need access to the back end of the website, so your IT team is probably the best people for you to refer them to. It could be the logins for the admin page on a Word Press website or Webmaster Tools and even your Google Analytics account if you have one. This is part of their service and without this information, they won’t be able to give you a good idea of things.
They will outline the objectives: once all the checks are done, they will outline the objectives using the insights and information they now have and keeping your goals in mind, begin to create an appropriate campaign.
Something to mention at this stage is to give them time. You need to have patience when working with agencies because there is no one-size-fits-all. The time it takes to come up with an aligned campaign will depend on how many things need to be done, the size of the business, the budget and more.
Asking for a hard copy of the campaign is a normal thing for any business to request so you can refer back to it during every stage. A red flag would be if the services do not want to share their objectives and strategy for your campaign with you. Run the other direction in this case.
They will need to carry out keyword and search terms research: another highly important aspect is to research impactful keywords for the campaign. This can either make or break any good strategy. A great agency will do this by understanding how people do their search for goods and services in the real world.
This helps to increase the chances of your business appearing in the right searches and helps to optimize communication. With search engines being the primary instrument when it comes to user intent, semantics and keywords, improving on this is key to attracting buyers. This should include anything from long-tail keywords to short-tail, phrases, terms, topics and everything in between.
This is only the first half of the things that should be done, the second half will involve analysis and optimization:
- Analysis of any errors or misconstructions affecting the website
- An analysis of the current profile or URLs and embedded links (external and internal)
Then comes the content and the site structure:
They will need to optimize any existing content to improve on it, and you can also offer to add to this by either writing better content using a few good practices or hiring a freelancer or agency to do this for you, as this will be an ongoing thing.
The technical SEO work will come next this involves a lot of backend processes such as link building, coding if necessary, indexing and more
Lastly, they will work on the outreach, brand mentions monitoring, monitoring the results and reporting on it where you will get to see the numbers on (hopefully) improvements. As you can see a lot more work goes into it than you may have initially thought. Hiring a good service is the best thing you can do for your business and profit margins.