TechsPlace | Anyone who knows about the real estate industry knows websites that when websites are designed with user intent in mind can provide the best leads, resulting in conversions and sales. After all, you can easily conduct transactions and communicate with clients and prospects easily when there’s a landing place to attract them so you should concentrate on Business Website Design.
While it’s great that real estate agents use their time and efforts working with prospects and clients face-to-face, they forget to build a good online portfolio. Sure, it’s important to strengthen in-person relationships, but you also need to build a website and get top rankings on search engines if you want to read out to an even larger market.
Take note, you have to not only create a website but design it well to attract your target market accordingly. So read on as I show you seven helpful tips to improve website design for realestate agents.
How to Improve Your Real Estate Business Website Design
Don’t know where to start to create the perfect website design? Here are the effective tips you should follow:
- Place Attractive Photography
All real estate websites need to focus on real estate media, whether photos or videos. Ensure that your website design can support the use and loading of high-quality photos in the form of listings and slideshows. This allows people to view it properly regardless of what device they use.
Why are photos important? Today’s property buyers would search online before contacting a real estate agent, more so compared to looking at newspaper listings and physical posters. Let them see what properties are available, which enhances their buying journey experience with you.
- Add Visitor Registration
When a prospect or client visits your website, you obviously want them to come back to your site. That way, they can use it as an online real estate base where they can buy or advertise. You need to encourage them to come back with visitor registration!
All real estate websites need to provide the ability for viewers to register for any updates on specificities properties they were viewing or are interested in. Furthermore, you also have the chance to update them on new listings in towns, monthly newsletters, or even updates on new blog posts.
- Integrate Social Media Accounts
Social media is a great way to advertise and communicate with your target market, especially in the real estate industry. You get to connect with prospects, current clients, as well as your partners.
That’s why you should connect your website and link content to your Facebook page, Instagram account, among other social media accounts. This ensures that you’re giving clients easier access to informative data.
Always have your social media accounts linked to your web design, blogs, relevant pages, and other places in your layout deemed appropriate.
- Put Up Community Pages
Websites that can provide quick and easy searches for certain communities and towns will make it easier for their viewers to see what they want and are looking for.
Because of this, you need to have community pages for each town and city in their area or wherever you’re selling real estate. Make sure that you include all MLS listings, and that everything is numbered on a readable map. It should also be featured on your website for easier navigation.
- Feature a Listings Slideshow
Remember when I mentioned how photography is vital in your web design? So it is showcasing properly on your website. By having a featured listings slideshow on your homepage, you can highlight your own listings and must-buys.
Customize a website that reflects your listings and region, providing clients an easier view of the properties you have available. It will further market your existing properties and will be one of the first things visitors see, and this can help in their buying journey.
- Focus on Search Engine Optimization
Websites today have an SEO framework enabled in their web design. However, they are usually left uncompleted, especially from realtors who are very busy focusing on their own clients and listings. Because of this, they are unable to optimize their web design for SEO, taking advantage of the results when ranking high in search engine results pages.
Start learning more about SEO and make sure that your web design is optimized for your region, towns, and name. This will help your website be found online by relevant searchers and web surfers.
- Integrate Blog Functionality
You shouldn’t only add listings and photos to your web design. It’s best that you write and post relevant content that your visitors will want to view so they can take action from it. Excellent content can also increase your website’s search engine value, making it rank better in search results pages.
Your web design should integrate blog functionality, providing a platform that can support blogging. Even if you aren’t ready to write a blog yet, it’s best to have that option in case you start writing content in the near future.
Wrapping It Up
Successful website design is a crucial step real estate agents can focus on for their business. I hope that all these tips on how to improve your real estate business’ website design helped you out! So don’t wait any longer and begin following any of these tips today.
Do you have any questions or want to share your tips to improve your web design? Share it in the comments section below, all your thoughts are much appreciated.