How e-Readers and iPads Changed the Publishing Industry

e-Readers

TechsPlace | When Amazon’s Kindle hit the market in 2007 as one of the world’s first e-Readers, no one could have anticipated that the 400-dollar e-reader would sell out in five and a half hours or how the Kindle would impact the publishing industry, much due to Amazon’s intelligent marketing strategies. Before the Kindle, the digital market for books was a minute entity in comparison to the burgeoning Barnes & Noble and other trendy, popular bookstores. For many consumers, the thought of reading from anything other than a book was…

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