TechsPlace | In the digital era, running an online business is not a piece of cake, mainly if you have to compete with big brands like Amazon. The digital market is highly competitive, with brands continually striving to be on the first page of Google search. Being on the first page, even with excellent SEO, can take months or a year. This is where PPC comes into the picture. Google AdWords is Google’s advertising service that enables businesses to show their ads on Google’s search result pages. The ads typically appear at the top or end of Google SERPs.
Using Google AdWords is a popular & successful marketing strategy among companies seeking to get their first online clients. In this article, we’ll discuss the advantages of Google AdWords and how to set up businesses’ Google AdWords account.
Benefits of Using Google AdWords
Google AdWords is a robust tool for advertising a business online. Here are the few benefits that companies enjoy on Google’s paid marketing platform.
With Google’s several targeting options, entrepreneurs can ensure that their ad is only shown to prospective users. Entrepreneurs can filter their audience based on location, keywords, age, and more. Moreover, they can choose the time of day when their ads will be showcased to their TA.
Research shows that 50% of mobile users who performed a local search on their mobile phones ended up visiting a store in a day, giving local businesses an upper hand to captivate the mass’s attention by being on the top of SERPs.
Target Specific Devices
After a 2013 update, Google AdWords lets businesses pick the kind of devices their ads will be shown on. For the search network, you can select between smartphones, tablets, and desktops. You can even go beyond that and target users with devices like iPhone or Windows.
Pay Only For Results
This is debatably the most well-known benefit of marketing on Google AdWords. AdWords allows businesses to pay only for the clicks on their ads, instead of impressions. This refers to PPC – pay-per-click marketing model. This way, companies save money by paying only when a visitor has taken action to view their website.
Google AdWords enables businesses to track their ad’s performance, which means you can track the no. of users that view & click your ad. This platform also lets you track the number of visitors who take the desired action after viewing your site.
Setting up Google AdWords Account
Step 1. Register
Go to the Google AdWords website and register with your Google account. If you don’t have a Google account, create one. It will only take a few minutes. After entering essential details, you will have to choose your budget, TA, set your bids, & write your ad copy.
Step 2. Set your Budget
Defining a budget is the primary task on the list. Defining the daily budget will guarantee you never go beyond your cost limits. The best way to determine your daily budget is to first know the no. of visitors that your landing page can turn into clients.
You can determine how much you are ready to spend for each visitor, considering the average conversion rate. This is referred to as cost per acquisition (CPA).
After choosing your budget and desired currency, click on save & move to the next step.
Step 3. Pick your TA
In this step, you have to select the location of your TA. This feature makes sure your ad is displayed to users that perform a search with the keywords you’ve chosen & are present in the location selected by you.
By using the advanced search option, you get access to “radius targeting.” Radius targeting lets you target a specific radius from your Zip code. Based on your business’s nature, you might want to target the whole country or city if you sell something locally.
Step 4. Choose a Network
The next step is to pick between Google Search Network & Display Network. The Search Network displays your ads on Google’s SERPs, while the Display Network will show your ad on any site that offers ads.
It is suggested for small businesses & beginners to go with the Search Network to display your ads to users that are particularly looking for keywords relevant to your business. Showcasing ads can be great for branding, retargeting, and overall have a lot lower CPC.
Step 5. Choose your Keywords
Keywords are the search phrases or terms a user inserts into Google’s search box while performing a search. Google allows you to choose about 15-20 keywords that may activate your ad to show SERP.
It’s suggested to choose only some keywords that you think will bring results, rather than choosing 20 that you may find relevant. Also, pay heed to the search volumes of the keywords you pick.
Step 6. Set your Bid
AdWords uses a bid model. A bid is money you are ready to pay for each person that clicks on your ad. If you & your competitor are bidding for the same keyword, & you are prepared to pay more per click, your ad will display more than theirs.
There are 2 options. The 1st one lets Google set your bid amount to bump the returns of your budget. If you plan to do it manually, it is recommended to do some proper research using Google’s Keyword Planner.
Step 7. Write your Ad
This is the most critical part of the process. You must give it real thought and make it truly compelling. Your message should clearly convey your offer in a way that convinces a user to click on your ad & visit your site.
Step 8. Create your Ad
This is the last step of the process. After writing your ad, click on the Save button. In this section, Google will ask you about your business & payment info. You will be charged when you have finished your set budget or 30 days later, whichever comes first.
Google AdWords is a potent tool for obtaining new clients for your small business. But it would be best if you used it smartly to avail the great benefits it offers.
Harnil Oza is CEO of Hyperlink InfoSystem, a mobile app development company in New York and India, having a team of the best app developers who deliver the best mobile solutions mainly on Android and iOS platforms. He regularly contributes his knowledge to leading blogging sites.