TechsPlace | In today’s highly-competitive world, business owners have to ramp up their digital marketing game. This is the only way that they can reach their target audience and, more importantly, capture their interest enough to convert them into paying customers. It’s no longer sufficient to have a website and social media profiles where you can post updates on your products and services. It would be best if you had a solid plan to boost brand awareness to increase business online performance.
Part of your strategy should be measuring and monitoring your business online performance. This way, you’ll know which tactics are effective and which areas of your site need improvement.
Here are the steps on how you can keep track of your digital marketing campaign:
- Determine Your Goals
Before you can even begin to measure your online performance, you must identify your objectives. While any business’s overarching goal is to earn a profit, you should be specific about what you want to achieve for your website.
This is because you’d have to implement different metrics according to the goals that you set. For instance, if you want to gain new followers, you’d need to keep track of your website traffic and execute strategies to boost this figure. On the other hand, if you want more sales, you’d have to optimize your website to increase your conversion rate.
- Know What to Measure
Once you’ve determined your short-term and long-term goals, you can now identify the key performance indicators (KPIs) that you should be tracking. As mentioned above, you’ll need to use and monitor different strategies for each campaign.
If you want to focus on promoting your products and services, you should be asking yourself what are KPIs for marketing. This broad field entails understanding the returns gleaned by your campaigns, like lead generation and website engagement.
These are some of the crucial KPIs to monitor for your business online performance:
- Web Traffic – Digital marketing continues to be a numbers game. Boosting the visitor count of your website should be your primary goal. You can filter this metric by source, whether they’re from search engines or social media, as well as direct or referral traffic. You can also determine whether a visitor is new or recurring.
- Average Session Duration – A session is usually counted as the number of interactions a web user performs on your period for a specific time frame. The average duration, then, is the time that people spend on your website. It’s useful for gauging whether your content is interesting enough for your target audience.
- Bounce Rate – The term pertains to the percentage of people who don’t abandon your domain after just looking at one page. If your website has a high bounce rate, you should be worried since you’re losing the interest of potential customers.
- Page Views – This broad metric informs you of how many people have visited a particular page in your domain. It’s useful for showing you what type of content appeals to your target demographics.
- Conversion Rate – Meanwhile, your website’s conversion rate talks about the number of people that performed the desired action on your site. It’s typically associated with sales, but it can actually refer to people who subscribed to your newsletter or downloaded something from your domain.
- Exit Pages – These pages are the part of your domain where people typically end their session. It’s valuable when assessing the effectiveness of your marketing efforts. You don’t want people to lose interest in your brand. Knowing this, you must enhance these areas of your website.
- Impressions – If you’re running a paid ad, you’d want to know how many people were able to view your promotion, even if they’re the same potential customers. It’s different than reach, which is triggered just once per web user.
- Social Engagement -For your social media campaigns, you should monitor how many people clicked, shared, liked, retweeted, and commented on your post. It shows the popularity and effectiveness of your social media strategies.
- Invest In The Right Tools
The best thing about technology is that it helps to monitor the performance of your website easily. It automates the process of collecting and sorting data and collating the information into a comprehensive report.
For instance, when monitoring your website traffic, you’ll need a traffic checker. This can give you details on how many people land on your domain daily and provide details on their sources and other related factors.
Google Analytics is also a valuable tool, especially if you want to boost your search engine optimization (SEO) campaign. It provides comprehensive information right from the world’s top search engine platform.
Most marketing tools these days have a lot of additional features and functions. It would be best to look for those that help you improve online visibility by providing accurate marketing insights based on your website and social media campaigns.
- Have A Time Frame
Besides investing in the right tools, you also have to commit to a regular schedule for monitoring and actually going through the data you get from your web tracking software. As a business owner, it can be challenging to stay on top of all aspects of the company, which is why you delegate the task of overseeing the day-to-day operations to people you trust.
Nonetheless, you should still be aware of what’s actually happening in the field, particularly with your business online performance. These days, your digital marketing strategy can make or break your company. Maximize the extensive reach of the World Wide Web to introduce your brand to more customers.
- Create Reports
More than gathering data, you have to analyze and interpret them into something that will help you make the right decisions for your website’s future and, ultimately, the company. For instance, a high bounce rate is a red flag that your content isn’t delivering the solutions people want. Knowing this, you should do a major overhaul of the blog posts and media that you publish.
Having a solid digital marketing plan is crucial today and age, especially with consumers preferring to shop for their wants and needs online. It would help if you stayed on top of your business online performance by monitoring the factors involved in your campaigns.