TechsPlace | Animated explainer videos are effective and engaging tools to introduce your company to your target audience and help you stand out in the competitive market. They can be used for increasing brand awareness and creating an emotional connection between you and your existing and potential customers.
Are you thinking about investing in an explainer video to introduce your product or service and tell your customers how it works in a simple and straightforward manner? In this article, we talk about the benefits of 2D animation for a startup and business.
Why Are Explainer Videos So Effective?
People love watching videos, and according to a survey, on average, people watch more than an hour and a half of online video content a day. As to 2D animation, cartoons are in our childhood DNA, so they instantly grab consumers’ attention and hold it longer than other types of content. Animated explainer videos are concise and last from 1 to 3 minutes, but that’s quite enough to achieve the desired goal.
With their simplicity and visual appeal, explainer videos evoke strong emotions and inspire viewers to take action. Moreover, people who watch animated explainer videos that educate and entertain them at the same time are 64% more likely to make a purchase. According to surveys, more than 80% of businesses reported that explainer videos helped them boost sales.
They Make Things Easier to Remember
Most people are visual learners, so they would rather watch a video than read a product description or an instruction manual. And when you need to learn about a complex product or service, it’s much easier to follow a video explanation that provides a clear and distinct message than listen to someone who is talking about it. Besides, animations are just fun to watch.
Animated explainer videos combine both audio and visual stimulus to explain complex concepts in a simple and understandable way, reducing informational stress. They present information in a way when understanding complex ideas require almost no effort from the viewers, and that is a proven way to increase message retention. That’s why explainer videos are so valuable for digital marketing campaigns.
You Can Show Your Brand Personality
Branded video content allows you to showcase how unique your business is and what differentiates it from your competition. Explainer videos allow you to set your business apart and capture your target audience’s attention through text, moving images, animation, music, and voiceover.
You can show your brand’s personality in the tone of your script, choose a talented narrator that can best represent your brand voice, and use eye-catching visual styles that reflect your character. And if you incorporate an engaging animated explainer video for your product above the fold, you can keep your visitors on the page longer, which is good for SEO and will increase your page ranking.
You Can Focus on Your Benefits
It would be best if you kept in mind that people make purchases based on the benefits of a product or service instead of their features, no matter how great they are. Animated explainer videos help you quickly highlight the specific benefits of your products and give your audience just what they are looking for. The viewers will get a better idea of what exactly they are buying. And if you decide to add more features to your product, you can easily update your explainer video even after the production is completed.
Besides, video content allows you to indicate the problem that your potential customers are concerned about and show a solution to it. You can illustrate how your service or product solves a customer’s need, and that can influence the purchase decisions of customers and lead to more conversions. According to a survey, about 53% of people think watching an explainer video that presents a new product can convince them to buy it. It’s not easy to achieve the same effect with written content.
You Can Use Explainer Videos Anywhere
Animated explainer videos are short and universal enough to be used in different contexts. First of all, you can use them on the homepage and landing pages of your business website to tell your visitors about your product or service and briefly explain how it works. Besides, you can incorporate them in your slideshow presentations to elevate your pitches and send links to them in your emails to your subscribers.
Also, explainer videos are great to use across different social media channels because they are easily shareable. You can pin your explainer videos at the top of your company’s profiles on Facebook, LinkedIn, or Twitter and include links to them in a bio of your Instagram account. And you can use them as trailers in your YouTube account.
Animated explainer videos are suitable for small companies, huge corporations, non-profit organizations, and individual entrepreneurs. You should definitely give explainer videos a try.