How to Design a Logo That Doesn’t Suck
TechsPlace | It seems easy to design a logo, but the reality is, it takes a lot of efforts to come up with a logo design that can grasp the attention of people effectively. Designing a logo is not just about making a circle and writing your name on it. It is a professional visual identity that has helped a number of small businesses to become world’s best brands. Being one of the leading industries in the digital world, it has attracted a number of graphic designers who spend hours and hours just to give a perfect business identity to each of their clients. If you are also one of them and striving hard to make your bright career in the field of professional logo design, read the following tips that can help you come up with such a logo that doesn’t suck.
- Make a Custom Design
In order to come up with such a design that can stand unique in the market, you need to use your creative skills to make a custom design for your client. You can make full use of stylish custom lettering and designs to design a logo that looks unique and better than all other logos in the market. If you see the list of the best logos in the world, you will find one common thing in all of them and that is their uniqueness. All of them have been made with professional customization and out-of-the box creativity. Whether Apple, Bike, Mercedes-Benz, Pepsi, and different other top brands, all of them are unique and perfectly tell the story of their respective brand.
When a client is paying you to design a logo, he also wants you to put your extra efforts, use your creative skills, and deliver a better design. Being in this industry, you must be aware of the fact that custom type makes a unique placement of a logo in the market and this is what each of your clients will always be looking for.
- Avoid Cliches
The basic reason to suggest the custom logo tip was to keep you away from cliches. There happens to be cliches in every field and most of times, following cliches can provide you meaningful benefits. But, in logo design services, the case is quite different and you are not considered creative and a custom logo designer if you are using cliches in your designs. Being new to this field, it’s good to read about different cliches and trends, but you should not use them in your logo design that are designed to provide a reliable and evergreen look.
- Pay Extra Attention to Colors
The color palette happens to be the one of the most valuable aspects of logo design. By adding vibrant colors in your design, you can effectively share the message of a brand to its consumers. Colors do speak and each color portrays different meaning. By conducting a thorough research on the brand you are making a logo for, you can easily evaluate which colors suits it most and can use them to give the brand a perfect visual identity. A logo in gray-scale always looks versatile and gives a perfect look all the time. The use of archetype is also getting older and professional logo designers prefer to use their own creativity to design custom logos all the time for their clients.
- Make It Tell a Story
You must have read about the time when people would narrate different interesting and earn income through this thing. In today’s world as well, people love to listen to different stories that’s why, in every country of the world, there are many play or novel writers who amuse the readers through their spectacular art of writing. In the field of logo design, you believe it or not, but every brand has its own story and you need to portray that story in the logo you are designing. Just after when you have got a logo design project, the very first thing you should do is to read everything about the brand you are working for. Strong logos are those that are filled with deeper meanings and a discoverer can discover some hidden treasure from them. Remember, a small line or ‘dot’ in your design can describe a whole story. The arrow in the FedEx logo portrays a message to move forward and make deliveries. Now, it depends on your creativity that how effectively you fit a whole story in a small design.
- Own Your Design
Being a professional logo designer, you should keep firmness and confidence in yourself and should own every design you make. It’s really important for a designers to believe in himself and should give importance to every creative idea that comes into his mind. Otherwise, you will be seeing other people getting success across the world following the same idea you had ignored once.
Now, you have read the above useful tips that can help you reduce the chances of making a logo that can suck. What’s next? The next step you need to take is to tell people what you have designed. The more you promote your designs, the more people can be attracted towards them and some of them will surely contact you to get some amazing designs for their own brands. Remember, a logo is a graphic identity of a business that shows the internal realities of the business to public.
