TechsPlace | The content marketing world is constantly changing and the scenario is going to be the same in the coming years. In 2019, experts are anticipating some really radical changes. With the advent of innovative technologies and tools, demand for personalized content, new minds putting creative spins to old tactics, the quality bar being continuously rising, and so on, content is going to come up in an even more grand way. Precisely, the content creation process is gradually upgrading to be a better one.
Probably, all these changes in content marketing indicate that it is going to stay here for many more years to come. In fact, the statistics say that this industry will soon turn to be worth more than $400 billion by 2021. As content marketing will keep on growing, our approach towards the content creation process would become more mature.
Following are the five amazing content marketing trends that are going to shape up the digital world in 2019.
- The Strategy is Getting Important
As the Content Marketing Institute revealed, almost 65% of the most successful content marketers are having a documented strategy. A simple and concise assessment of content marketing can let the companies identify their foremost goal and plan a perfect strategy to meet it.
Howbeit, it is something worth remembering that different companies work with different objectives. So, two different content strategies can never work in the same way. Hence, you need to identify the requirements of your organization and work accordingly.
Also, the experts believe that the companies are going to curate their strategies in 2019 while keeping a variety of goals like lead generation, SEO, thought leadership etc. in mind.
- Content Marketing Will be an Absolute Marketing
Content marketing had been comparatively considered as a new phenomenon and marketers were observed to handle contents as side projects. It was more of a bonus than a primary requisite. People used to curate contents as a part of their hobby and it was something in the backseat.
However, the situation has changed and it is expected that the trends are going to become pretty opposite in 2019. Content marketing is not a one-sided conversation anymore and successful brands are opening up the doors as two-way communication with customers like never before.
- The Marketing Funnel is Expected to Change
Are you aware of the current trend of marketing funnel?
Well, it accepts everyone and anyone, diversifies through the qualification process, and finally categorizes them without any huge parting word. There are many such companies out there who consider customers as everything starting from watchmen to wallets. In this entire journey, customers end up feeling ignored at the best situation and insulted when it’s worst.
In 2019, a change in such a mindset is expected and a premium quality library of high-end content is going to come into the picture. The traditional funnel will be certainly replaced with a sustainable and much more effective one. It is going to become more of an agile cycle prioritizing constant engagement over monetary relationships only.
This changed and reformed focus on nurturing after sale through content is more likely to stay here for long. The customers are anticipated to become more consistent, buy again, and recommend friends too.
- Right Distribution Will Entice Success
Whether it is a personalized content or the generalized one, showcasing it in the right way makes sense. The content must be somewhat a best one but it is useless if no one notices it. Distributing contents to the right people will always remain as a vital part of any content strategy.
The content gurus suggest that you are supposed to remain updated with your content on various social media platforms to make it more and more visible. Wait! The story doesn’t end here. In the coming year, you can opt for other smart ways like email marketing and various other amazing distribution channels to get your content viral. The more creative you will be while putting your content in front of the right people, the more it will be beneficial for you.
- Customer Success Will Gain Huge Attention
People from various departments and spheres use content marketing to meet their needs and objectives.
For brand managers- Turning content into goodwill and authority is the right trick.
For sales team- Content is a way to bolster pitches and boost up relationships with clients.
For recruiters- Content is the right media to hire the best candidates.
And the story goes on!
Now, the interesting part is that one more appealing avenue is opening up and that is nothing but the customer success.
What is it?
It is the way in which companies let customers get the most out of the products and services that they purchase. When it comes to this personalized concept, only sales is not enough. In this context, content can help such companies in the coming year to let their customers get success.
It is expected that the right content from the companies is going to show the optimal uses of products and services to the customers. It will further encourage them to become aware of the good more than what is bad. Hence, with a content strategy being focused on customer success, the companies are certainly going to be even huger in the coming time.