Must-have Digital Marketing Tools to Improve Your Business
TechsPlace | Creating an effective content marketing plan for the business is essential for long-term development; yet, 32% of B2B companies rate their content creation workflow as good or bad. Most companies today rely on digital marketing techniques to remain competitive.
Nowadays, you cannot do it alone with marketing that covers all issues from SEO to social media and PPC. Luckily, you can use plenty of excellent online marketing tools to create a better solution. When you work for a small business, finding tools to help, you manage the wide range of your marketing demands is very important.
We’ve compiled a top ten list of digital marketing tools to assist you in choosing the best online marketing tool for your business requirements. Learn these solutions that will help you attract, engage and delight new and existing consumers.
Online Marketing Tools for Small Businesses
Email Marketing Tools
Email marketing is essential for digital marketers. After all, the strategy is one of the most beneficial to businesses.
According to Adobe, only millennials spend at least 6.4 hours a day looking through emails, but when combined with the use of this media by other generations, it is much easier to see why it is such a great tool.
Among the many advantages of using email marketing in business are the following:
- sending relevant and customized content to your clients;
- increasing brand awareness for your business;
- building trust and credibility;
- optimizing time and budgeting in advertising campaigns
The following are the best email marketing tools to increase engagement.
1. MailChimp
Mailchimp is a top-rated email marketing software in the Digital Marketing tool market. The program offers both free and paid versions, with pricing based on the size and demands of your business.
Additionally, this tool automates sending emails to your customers at the most opportune moment. It also provides detailed statistics that will help you improve your business’s Digital Marketing initiatives in the future.
Marketers that use Mailchimp can create unlimited emails with pictures, gifs, personalized fonts, and A/B testing for their campaigns with a single tool.
2. Benchmark Email
Benchmark Email is one of Mailchimp’s big competitors and an excellent Digital Marketing tool to have to your plan.
It offers similar mail-building tools to those featured on other platforms, but it also leverages a company’s data to help your campaigns work even better. It also provides a slew of automation features based on triggers to help you get more out of the sales funnel.
Among the automation tools available on this platform, the coolest one is abandoned cart automation, which is used to help e-commerce close more deals.
Social Media Tools
Social media is a breeding ground for digital marketing innovation, and having the proper tools to handle it can make a huge impact. Although other platforms, such as Facebook, already have features targeted toward marketers, like post scheduling. They can only do so much.
You will also be able to create remarketing campaigns and even synchronize your business’s message across all social media sites using the tools listed below.
If you’re indecisive about adopting social media, check the seven reasons why social media is important in digital marketing for your business.
1. Nanigans
Nanigans is a platform and multi-channel advertising solution that focuses on proper Facebook marketing.
That is why it used the Facebook Exchange (FBX) to provide customers with retargeting capabilities that would help them sell more.
The platform’s primary emphasis is advertising on Facebook. Still, it also provides solutions for Twitter and Instagram that can help you collect better and more accurate data about user activity on other networks.
2. Sendible
Sendible is a leading social media software provider since it offers publishing and analytics tools to help you develop your business.
To provide the most content experience for your business, the tool syncs with the most widely used marketing tools and cloud platforms, such as Google Drive.
It also provides customized reports, allowing businesses to evaluate their performance and learn from the past.
Content Tools
Content is king, and adequately managing it should be one of your top priorities in digital marketing.
Inbound Marketing has changed the way businesses reach customers and earn money since its start.
When it comes to creating content for the internet, two things are crucial: creation and curation. The tools you’re going to examine are the most effective in helping your Content Marketing team with their tasks.
1. Xtensio
Xtensio is a cloud-based collaboration tool ideal for creating visually appealing marketing material that can be shared in real-time.
The tool is very flexible, with a large selection of customizable templates to choose from. Xtensio is ideal for teams who need to produce and present professional-looking outputs in a short period.
2. CoSchedule
CoSchedule is a platform for marketers looking for a way to organize their company’s marketing activities.
This marketing project management tool will help create and execute an editorial calendar across all of your Digital Marketing channels. You can do the following:
- collaborate with other team members to develop tasks;
- assign these duties to other experts;
- edit together using the built-in text editor.
SEO Tools
As the digital environment grows more competitive, any businesses can do to boost their search presence is a plus.
Although SEO can be intimidating, especially for new businesses, there are many online marketing tools available to help you discover search opportunities and optimize your current search engine efforts.
1. Ahrefs
Ahrefs is the gold standard in the brainstorming of ideas and keywords.
You can review any top organic keywords of URLs from the platform explorer while also determining how much traffic a competitor receives for each search term. You can also discover content and backlink sources for a high-performance website.
In short, Ahrefs is a great tool not only to evaluate competitively but also to make sure your current material is ready for search.
2. SEMRush
SEMrush, another essential SEO tool, allows you to track your priority keywords’ position and discover new phrases to rank.
The tool’s breakdown of keyword suggestions, difficulty, and variants helps generate content ideas and evaluate search intent.
Analytics Tools
Digital marketing is based on analytics since it is the first marketing effort to measure data with accuracy.
As you can see in other topics, most tools provide at least some form of analytics to help your business understand the benefits it brings to the table. Still, professional analytical platforms will allow you to collect and obtain helpful insight into this data.
1. Google Analytics
Google Analytics is most likely the most well-known analytics tool in the world. This free resource is excellent for digital marketing since it enables marketers to see how much customers read their content and how they interact with it.
Using Google Analytics, you can learn what kinds of communications are more effective with your target audience, where people are coming from, and what your company’s growth marketing should be, from keyword definitions to brand messaging.
2. Google Data Studio
Google Data Studio is the tool to achieve that goal. The platform was designed for business analytics and easily connected with other Google tools that your business uses regularly.
It’s an excellent resource for gaining insight into your Digital Marketing activities. Upload your Google Analytics reports and use the platform’s features to analyze data and present it to your customers.
Better marketing comes from better tools. The use of suitable platforms and tools will help your business obtain essential information on how customers act, which would help design your company’s services.
Final Thoughts
With the right tools at your disposal, you can optimize your marketing campaigns and automate several processes.
Any combination of the tools above can form the basis for a solid digital marketing strategy. Don’t be hesitant about testing and measuring for what suits your business and budget.
Once you’ve figured out your digital marketing tools, you’ll be able to move forward with your campaigns with confidence while still maintaining a better grasp on your marketing strategies.
Ramon has been writing about technology trends, entertainment, and gaming ever since he left the busy world of corporate HR Tech behind. He currently writes about software and user experiences for Softvire Australia -the leading software e-Commerce company in Australia and Softvire New Zealand. In his spare time, Ramon writes science fiction, collects little yellow men and plastic spaceships.
