TechsPlace | Creating a lasting image for business is always a challenge and even more so when the brand is based on yourself. It’s essential that you remain rational when this is your situation – your branding is not a reflection of who you are as a person, and by making this mental separation, you can protect your sense of self-worth. To help you develop a brand that engages your audience, here are five personal branding techniques you can put in place from today.
1. A Selection of Giveaways
Business cards are boring. While they are a natural take-home that will leave people with your contact details, offering something more personal and useful is a better way to make your name known. You can choose from various types of corporate gifts to give away to your clients as a thank you. From sweet treats like lolly jars and chocolates to something more luxurious like a bath and spa set or tech accessories, giving your clients a branded gift they will enjoy is a surefire way to leave a positive impression. It also shows how much you value the relationship.
2. LinkedIn Advertising
Social media advertising has proven itself as a valid form of marketing for increasing audience reach and sales leads. While investing in popular platforms like Facebook and Instagram is an obvious option, if you’re in a B2B market or interested in attracting corporate clients for your consulting business, a site geared toward professionals like LinkedIn could be worth considering.
With a smaller number of users than sites like Facebook, sharing regular content that showcases your brand values, or running paid advertising on this platform could be a significant step to get through to more corporate clients. Just make sure to always include a call-to-action in your posts, or you’re just socializing!
3. A Good Website
Your website is like your shop front in the online space, only potentially more direct if you include an online shop or purchase options for your services. So, if anything is outdated, or if it is not in line with your vision and values, make sure to give it a refresh. If you are not confident in your web design skills, you can enlist the help of a professional brand design agency to handle it for you.
4. Partner Up
Business partnerships are an invaluable asset in any industry. Whether this means cross-promoting a complimentary service provider, or sponsoring another company or event, the moment you establish a mutual agreement to promote one another, you instantly gain exposure to more sales leads.
Depending on your industry, you can start by reaching out locally to businesses that provide other services your customers may require, or you can attend industry networking events to build partnerships with other professionals in your niche.
5. Get to Know Your Community
Whether the primary way you communicate with your customers is online via social media, in-store, or somewhere public like a trade show, take every opportunity you can to get to know your people. Friendly face-to-face interactions and timely online responses are essential for maintaining a positive brand image on a day-to-day basis. Then there are measures like customer satisfaction surveys, feedback opportunities, or voting polls, which can be a great way to understand the needs and wants of your clientele. Building a community that feels listened to will encourage not only a friendly working atmosphere but also customer loyalty.
Building a successful brand is not something you can accomplish overnight, but you make a start by working on any of the above personal branding techniques today.