TechsPlace | Affiliate marketing is a great way for people to make money from home and in their own time. If you have a job and are looking for a way to add extra income then this is a great side hustle with a low barrier to entry. You may even be able to build an income that helps you quit your 9 to 5 job if you are dedicated.
The best idea is to target high-value topics such as bitcoin. There are a lot of people that are spending lots of money in that niche and are also hungry for information. Targeting those people can bring in a lot of money. However, it is a very saturated niche with lots of competition.
To make sure that you are able to be seen and generate an income you have to do things a certain way. In this article, we will go over how you can build an affiliate marketing business in the bitcoin and cryptocurrency arena.
1. Find low competition topics
There are a lot of big blogs about bitcoin and they can target a lot of high-value keywords. It would be very difficult to compete with them in the beginning since they have the money to throw at those high competition keywords.
Instead of trying to outspend them, look for low competition keywords that they are ignoring. There are a lot of long-tail keywords that people are searching for that on their own won’t bring in a ton of traffic. However, there are a lot of them out there.
You can write an article on all of the lesser searched keywords and bring in a bit of traffic. Writing lots of those types of articles will add up to a good amount of traffic. An example would be something like “how to buy Dogecoin in Canada” instead of best crypto exchange.
There are far fewer people searching for the first than there are for the second. This means that you will have a lot less competition. Targeting those types of keywords means that you will need fewer backlinks to be able to get into the top ten search results.
There are hundreds of these types of queries that you can target and build a site around just those types of topics and see a good amount of organic traffic.
2. Build authority
Over time, you will be getting attention from Google for these long-tail keywords. You’ll be climbing in the ranks, getting the featured snippet, and making a name for yourself within the industry simply by targeting those smaller queries.
At a certain point, you will start getting some of the bigger keywords coming up in the SERPs. This means that at a certain point, you should target those high-competition keywords so you can see some serious traffic, and then you can compete with the larger blogs out there. It may take a couple of years to do it, but it can be done and should be your strategy.
Besides gaining authority by targeting long-tail keywords, you should also be trying to get your name out there so Google sees you as an authority. Essentially you need to do what celebrities do when they have a movie come out and promote yourself.
Start out by doing some guest posting on other sites in an adjacent niche. For example, find some tech blogs that are not your direct competition and offer to do some guest posting. Not only will you score some valuable backlinks, but Google will start seeing your name associated with this topic and eventually will consider you an authority. This will then boost your ability to rank for those big keywords.
Other ways to get your name out there are to do some podcast interviews or even start your own podcast on the topic. Also, see if you can get an interview with a local news station that will post it online after it airs. This is great for Google.
3. Have varied traffic sources
Relying on organic traffic is not a good way to make sure you get enough traffic. Not only does it take a long time to rank, but you are leaving money on the table by not looking for other traffic sources.
You should be cultivating a following on social media that will also want to come to your blog and possibly use your links to buy cryptocurrency. The key is to find where your target audience is hanging out online and then hit that platform hard with good content. Post regularly and with helpful and engaging content and people will trust you. They will then head over to your blog when you ask them to.
In addition, you need to have a very solid presence on platforms like Youtube and podcasts. Start your own channel and follow the same recipe as you would for organic search by targeting low-competition keywords. Then build some video content around those topics to grow your channel about affiliate marketing.
4. Build an email list
Your best traffic going to the blog is going to come from your email list. When somebody is willing to hand over their email it means that they want to be marketed to by you. They trust you with good information and will act on your calls to action.
The key is to have something to offer in exchange for their email. For instance, on your Youtube channel, you can let people know about a free downloadable ebook about a particular topic that the video is about. People will go to your landing page and leave their email for the freebie.
Then, you can send out regular emails once a week or so with helpful tips about affiliate marketing. Once in a while, drop in some news about an exchange that is giving free cryptocurrency for new investors, for example, and let them know that there is a link on your website to go through. They will be interested since they subscribed for this type of information and you will see a much higher conversion rate than from any other traffic source.