5 Ways to Improve Customer Experience Through Web Design
TechsPlace | It’s no secret that e-commerce has dramatically changed the way people shop. The industry is growing at an unprecedented rate and is preferred by most consumers that businesses without an online platform are likely to sustain significant losses both in terms of customers and profits.
In the minds of many business owners, backlinks and SEO are the most important factors in driving website traffic and conversion. But there’s another element that’s just as important – web design.
Ever wondered why web design specialists are in demand these days? It’s because web design plays a significant role in attracting and retaining visitors. A website’s layout and visual design are essential to creating a positive customer experience. It doesn’t matter whether the customer is looking for a product or a service; they all want an easy to use and accessible website.
Does your website need a boost in performance?
Here’s are five simple but effective ways to improve your website’s customer experience through web design:
1. Engage Customers with Amazing Homepage Design
Once a user lands on your website, you only have eight seconds to catch their attention. You need to take advantage of this window of opportunity to convince your visitors to stay.
No matter how great your products or services are, people will fail to notice the value you have to offer if the first thing they see as soon as they enter your website is an ugly and outdated web page.
An uncluttered, well-designed home page with plenty of white spaces will add value to your brand and make the first few seconds captivating enough to compel your visitors to see more of your website.
2. Prioritize Simplicity and Ease of Use
The way your website looks is crucial, but it’s not everything. When it comes to offering a great customer experience, your site’s usability is significantly more important, as evidenced by this HubSpot poll.
Customers are more inclined to go elsewhere or abandon their carts if a website is difficult to navigate and has a tedious checkout process. Your website should be intuitive enough to allow users, especially first-time visitors, to find what they need as quickly as possible. Simple features and easy-to-use menus are essential to enhancing the client experience.
3. Uphold Professionalism to Build Credibility
While websites that look like they were built by a professional company are more likely to gain the trust of consumers, at its core, your web design should also aim to elicit an emotional response from your visitors.
Remember that the tone of your website is also a reflection of your business outlook. That being said, you should make sure to only publish content that is relevant to what your users are looking for and present it in a way that isn’t too distracting or mentally jarring.
Apart from making your content easy to read and digest, showcasing feedback and testimonials from satisfied customers on your website will also help target and convert your visitors into prospects.
4. Offer Immediate Customer Support
In the course of their website journey, your visitors are likely to come across something that they want more information about and want to access customer support.
Taking this into consideration, it would be great if your website can provide a convenient way for users to contact a support agent within one or two clicks from any point on the site map. It would be even better if they can access chat support at all times from the navigation bar or footer of your website.
Making it more convenient for your customers to get in touch with you will help you maintain a high level of engagement and leave them with a good impression of your brand.
5. Ensure an Excellent Online Experience Across Devices
Mobile traffic has increased exponentially over the past few years, even surpassing that of desktop devices, and the trend is not expected to slow down any time soon. This means that you should start adopting a responsive website design and improving your site’s mobile-friendliness if you haven’t yet.
It’s also vital to note that page speed matters, whether it’s on desktop or mobile. Consumers hate nothing more than slow websites. And if they are forced to wait for a website to load for more than five seconds, they might just exit their browser and forget about you. As such, you must make adjustments to your websites and get rid of the elements that may slow it down.
Optimizing your website’s general design to speed up page load times will not only greatly enhance your customer’s shopping experience but benefit your SEO and SERP ranking as well.
Wrapping It Up
In most cases, potential customers first learn about a company and its products from its website, but it is also where most of a customer’s pain points occur.
Websites change and evolve with technology. It is therefore important for any brand or e-commerce company to regularly assess and reevaluate its website to ensure that it continues to offer users an exceptional online customer experience.