TechsPlace | Amazon A+ content is basically for product listing pages on Amazon. With A+ content, you can elongate your product descriptions by writing about the product in a bit more detail, rather than just writing a few bullets. A+ content enhances your marketing by making your content appealing and engrossing, grabbing the attention of most people.
By using A+ content, you can make your products stand out in the competition, grabbing a lot of customer’s attention, which will increase your sales. In a nutshell, having A+ content, it’s a win-to-win situation, and according to Amazon itself, by having A+ Content on your side, your sales can increase up to 3-10%.
Now, as you are aware of the advantages of having A+ content, you want to create one for yourself. But you must be thinking about how to do that? Well, you don’t have to worry as we got you covered. So, buckle up as we are about to tell you the tips and the strategies that will help you in building the A+ Content.
At first, Amazon used to offer A+ Content to vendors only, but then it changed its policies, and now the A+ Content is offered to every seller on Amazon that is part of the brand registry. Every Amazon agency leveraged the A+ content first; that is why the big vendors felt the impact first. In the A+ Content, Amazon offers the five modules in its free version, and if you want to have access to more than five moduli i-seven, you can buy the premium version. The modules are named Gold, Platinum, Silver, Basic. Amazon offers two modules i-e “Self-service Module” and “Amazon Build for you”. You can choose among the Modulus as per your marketing experience, budget, and sales. Through A+ content, you can bring your product’s unique and amazing features and its benefits into the spotlight.
Steps Involved in the Creation of Amazon A+ Content
To create A+ Content, you have to follow the following steps.
- Firstly, you have to log in to your Vendor Central Account.
- Next, switch to a Merchandising menu and once you did it, click on the A+ Detail Pages.
- Now, comes up with the aforementioned Module’s option, you have to choose between the two modulus i-e Self-Service Module and Amazon Build for you. Depending upon your choice, you will land into that satiation. If you choose for a Self-Service Module, you land upon a page where you have to out ASIN for a product, you want to create a product, and then you have to choose for the layout and designing. But if you choose an Amazon Build for you, then you don’t have to worry about the layout and other options; Amazon will do it for you; you just have to upload the desired pictures and the text.
- Then, you are supposed to enter the name of the project. Focus on this step because the project name reflects your product, so you have to choose a name that is descriptive enough and reflects your product.
- Then, you have to design the layouts, upload the text and the pictures. Make sure that the uploaded pictures are in a Zip file. Also, there is an option for review; before publishing it, you can preview how it will look like by clicking on that button.
- When everything is set, simply publish the page.
Strategies for the Creation of Amazon A+ Content
- Display Image: The display image is the foremost thing that helps in grabbing the attention of the customers. So, design a display image that will impress your targeted audience and will give such an impression of love at first sight.
- Slideshow: A slideshow is an option in the modules. You can enable the slideshow. It will grab customers ‘attention quickly, as the slideshow will not only be fascinating and easy, but the slideshow will also provide the information but the chief selling point that too with the pictures and the text.
- Story: The story is the best way to grab your audience’s attention. The best story engages your consumer’s mind and develops an emotional connection with the product. Always remember that the story should not be brag about a product; instead, it should be about your creation. Like a motivation, an idea behind the creation.
- Graphics: The first impression is the last, and you can make that spellbinding first impression by using graphics. Research says that the human brain can process a picture 60,000 times faster than words. So, by designing a unique and splendid picture, you can easily increase your sales and attain a lot of customers. Also, I would like to suggest that you don’t burden your graphics with a lot of text. You can include text, but it should be concise and catchy.
- Banner: The banner is just like the display image. But the banner should be professional yet catchy, including less text as compared to the other graphics.
- Video: A+ Content provides you with an opportunity to make a video. A video will help you in the interaction with the customers. Keep in mind that your video should be informative yet fascinating. Also, the uploaded video should be high-definition i-e 720 p and must be 3 minutes in length.
Cost of Amazon A+ Content
You won’t believe it, but Amazon offers its A+ content free of cost to the sellers and the vendors. You can purchase the simple version free, but if you want to avail of the premium version, you have to pay for it. But remember, the creation and the making of videos, graphics, etc., can be time-consuming, but it’s worth it if you want to increase your sales.
In a nutshell, A+ Content is very beneficial in enhancing your sales. You can grab more customers by having A+ content on your side, which is not possible without it. Through A+ Content, you can make a remarkable impression on the minds and hearts of your consumers.