WordPress or HubSpot: What to Choose

WordPress or HubSpot

TechsPlace | Platforms such as open-source CMS and CRM systems make it possible for anyone to establish their presence online. There is also the option of hiring offshore software development services like Offshore Development Centers, or ODC teams, to build and manage it for you. But what are CMS and CRM systems? And how does one go about choosing one? What is best CMS WordPress or HubSpot?

Content Management System

A Content Management System (CMS) is a web application used to create, manage, and distribute content throughout the internet. It is a platform that everyone can use to share their content and interact with their intended audience. Some features of the content management system are:

  • Content Creation and Management
    • Templates for the creation and management of content.
    • Tags for keyword definition and content search optimization.
    • Form and content editing and personalization tools.
  • Content Storage
    • Document management tools.
    • Version control management and archiving.
  • Workflow Management
    • Accessibility and tools for collaborative work.
    • Creation and management multiple contents at a time.

Great examples of CMS platforms are WordPress and Hubspot.

WordPress

WordPress is the most popular CMS platform available in the market. It currently serves as the platform for over 30% of the websites published on the internet. It estimates website views over 400 million views for over 15 billion pages in a month. WordPress is a PHP-based open-source CMS platform. It is a free platform for all and provides additional services such as Plans, custom domains, security and anti-spam software, and hosting services. From the newbie starting to build an online presence to an established blogger or website owner expanding its reach, WordPress welcomes all.

HubSpot

HubSpot is a platform geared towards providing a well-rounded environment for businesses. Businesses can develop and manage their marketing, sales, and customer service with HubSpot. HubSpot also provides tools that ensure all three – marketing, sales, and customer service – are cohesive and are working to benefit the business the most. HubSpot caters to over 7 million visits each month, partnering with over 60,000 businesses in more than 100 countries.

How to Choose the Best CMS for You

Need

Know the purpose of why you are looking to use a CMS. Aside from having common tools, CMS platforms also have platform-specific tools. Knowing the tools that you need will narrow down your options significantly.

There is also the option of hiring IT outstaffing services.  This option leads to employing professional staffing services of remote employees, such as remote developers. These remote employees will create and manage your website for you. If you cannot find the CMS that fits all of your needs, choose the one that meets most of your needs.

Usability

The CMS you use must be easy to navigate and use. Users prefer convenience in any tool or service that they use. The ease of use of your CMS and its tools is a major driver for increasing website traffic and improving user engagement. The easier it is to use your tool the more users can spend time on it and explore.

Usability covers areas such as navigation, tooling options, loading performance, security, and readability. The CMS that provide all services without overcomplicated processes is what you are looking for.

Tools

What can set CMS tools apart is the quality of its tools and all the extras included. Extensions and plugins are used to enhance these common tools. CMS platforms also feature tools such as workflow integration, layered security measures, performance tracking, and others.

All these tools are geared towards improving your content development experiment. These tools help improve the performance and efficiency of the tools and add on features and functionalities. Explore and review the tools available when looking for your CMS tool for these impact your experience greatly.

Optimization

Search Engine Optimization. What everyone wants to have but is not that easy to accomplish. SEO refers to increasing traffic to your website by applying different ways to increase the visibility of your website online. Why optimize for increased visibility? Because of the higher your website in searches, the better the chances that online users will visit your website. The more visitors there are on your website, the higher your online traffic, and users.

It mostly boils down to the content. You need a CMS that enables to create content that has the following:

  • Accessibility to search engines.
  • Content that addresses searcher needs.
  • Keywords streamlined to attract search.
  • Quality UI/UX
  • Content worth sharing through links and citations
  • Metadata that draws high CTR
  • Standout snippets/schema

Customer Support

Lastly, choose the CMS that provides support and has a large community. Concerns regarding tool usage, tool improvement, performance concerns, and software updates are some of the things that a support community can help you with. The community is also an avenue for working with remote teams and learning about how to manage remote teams.

Look for a CMS that has 24/7-365 support. A well supported CMS ensures that all your concerns regarding their tools and processes are addressed immediately. You are also kept up-to-date with changes to the tools or new tools and releases available. Look for the CMS that provides you security in their support and community.

WordPress or HubSpot?

So which is better for you? WordPress or HubSpot? Both are great CMS and CRM platform, but each one has its own specialization. Choose the one that best fit your needs.

 

WordPressHubSpot
Usability
  • Quick initial installation and automatic version updates.
  • Intuitive interface
  • Applicable in any software environment
Tools
  • Has built-in website templates for quick and easy website creation.
  • Responsive and easy to navigate website and administration.
  • Image and other multimedia support.
  • Theming tool is usable for both developer and non-technical user.
  • A large pool of plugins and themes.
  • Email management and automation
  • Workflow management
  • Numerous integrations for seamless workflow and project management
  • Data enrichment tools
Optimization
  • Intuitive and responsive document editors.
  • Tools for multimedia embedding.
  • Mobile and desktop accessibility.
  • Built-in SEO tools.
  • Lead Generation
  • Automation of marketing processes
  • Website Analytics
  • Easy linkage building
Customer Support
  • Has a large community that develops numerous extensions and plugins for an enhanced WordPress experience.
  • Has provided a wide array of comprehensive documentation for using and customizing WordPress.
  • Customer feedback mechanism and automation
  • Provision of Knowledge Base
UsesWebsites and BlogsMarketing, Customer Service, Sales

Is Remote Work the Future

Employing IT outstaffing services or offshore software development teams is an alternative. This ensures that you have a skilled remote developer to build and manage your website.  Posting remote IT jobs on online job boards are among the most popular avenues to learn where to hire developers for these jobs.

The tech talent pool for offshore development services and remote developers is global. Just keep in mind that technology skills on the resume need to match actual skillsets and technical background. Remote programmer salary can also be competitive and impacts operational costs.

Whether you go hire offshore development services or use CMS or CRM platforms, what is import is that you establish your business online. Because your online presence is your gateway to the world.

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