TechsPlace | Keyword research for e-commerce websites is a little different from keyword research for blogs in that e-commerce you are more about getting more sales than driving in traffic for your website. You don’t need just any traffic when running an e-commerce website; it has to be targeted traffic specifically, traffic that converts.
There are many ways to boost your web traffic, but the most effective way is to conduct keyword research. This helps you to understand which keywords visitors use to such for your product or other products that are related to your store. It’s important to know this so that you can use targeted keywords that will give you results by directing consumers to your site. That said, here at 7 methods that you can use to get traffic into your eCommerce Services.
The most respected and popular e-commerce website is Amazon, and that is what comes to anyone’s mind when you mention e-commerce. This is the biggest e-commerce websites in the world studies have even shown that the majority of consumers searching for products usually include Amazon in the search bar. Just type the word Amazon, and you will see what visitors use when searching for products online. Start to target those keywords on your website to see if it will also work for you.
Use Google Search
You know that a better understanding of what search phrases people use when searching for your products, it’s time to see what Google has to say about those keywords. For the best accurate results, head over to google.com. When typing in the search box, Google will suggest how you want to finish your search. For the most effective keywords, limit your search phrase to 3 words. Scroll down and at the bottom of the page, you will find ‘related searches section’. You will get lots of keyword ideas that you can target in your SEO efforts.
Use your Favorite Keyword Tool
Since you collected enough keywords from Amazon and Google, it is now time to earnest the power of a keyword tool. Using a keyword tool gives you a better insight into the search volume. This information helps you to decide the best way to optimize your product pages. Although there are several choices of tools, the best tool, in my opinion, is SEMRush. To use SEMRush, login, and under Keyword Analytics, select the “SEO KEYWORD MAGIC” from the left menu. After all that, typing the keywords you found on Google and Amazon. Your goal at this point, your point is to see how effective the keywords are.
Use the Google Keyword Tool
Since not everyone has subscribed to a keyword tool, the Google Keyword Tool is an excellent alternative for a free tool. Most premium tools are expensive and that is why webmasters shy away from them. However, to be successful in the e-commerce industry, you need these tools, they are not just right in keyword research, but also improving your SEO efforts by spying on your competitors. The Google Keyword Tool is free but will only give you ranges of search volumes if you don’t have an active campaign and not the exact estimates. To fully benefit from the tool, you must first set up an AdWords campaign and then do keyword research.
Take advantage of Your Competitor’s Keywords
You can also still your competitor’s keywords to work for your niche test if the keywords are effective. If you have the right tool, you can do this by searching for your target keywords on Google. You will then have to look for websites that are selling similar products. However, you should avoid giants like amazon. Focus on companies or stores that offer related products. You can take the domain or the specific product page and select URL under Domain Analytics – > Organic search if you are using SEMRush. This helps you to know whether your competitor’s keywords are working.
Take a Look at Wikipedia
Another step is to use keyword research on Wikipedia due to its structured way of relating information. Wikipedia provides detailed articles about any niche. You can use it to find related keywords for your term and also get tips on how you can organize your store. Wikipedia doesn’t only help you with your keyword research on your e-commerce store but also on your eCommerce Website. An e-commerce blog will help you build internal links to your product pages and also develop useful content to use in your social media campaigns.
Update your SEO Efforts
SEO keeps changing due to fluctuating Google algorithm. If you fail to update yourself with the current status, you may find yourself targeting ineffective keywords that won’t give you any results. It is also good to conduct an SEO audit for your store to find out whether you need to change your SEO implementation strategy.
Unlike the standard keyword research that helps you to improve your site’s traffic, e-commerce keyword research helps to help online store owners to find the type of keywords consumers use to find your store. It enables you to find keywords with commercial intent. You also need to find out what keywords your competitors are ranking for and whether they are or are not effective. I hope that this article was beneficial to you and you will try to implement it in your e-commerce strategy.
Naman Modi is a Professional Blogger, SEO Expert & Guest blogger at NamanModi.com, He is an Award-Winning Freelancer & Web Entrepreneur helping new entrepreneurs launch their first successful online business.