A Quick Guide to Local SEO Marketing in 2020
TechsPlace | Local SEO is a crucial part of small business marketing. It aids in promoting services and products provided to local customers and potential customers. Around 80% of all searches are local searches. Business owners can follow this guide to enhance their local SEO marketing strategy and reach their SEO goals.
Local SEO ranking factors
Local SEO ranking is determined by eight different factors: Google My Business, social, personalization, behaviour, NAP citations, reviews, and links. Each of the signals is broken down into percentages. For example, Google My Business makes up for about 25% of the ranking, being the biggest factor in Local SEO ranking.
Consistency is key
All information about the business must be correct and consistent throughout its online presence. There must be no discrepancies. NAP citations, directories, and listings should be up to date and have no mistakes. Business owners should make sure everything is clear and concise. If there are any duplicate listings, they should be deleted.
Optimize links and title tags
Business owners can improve internal linking and create inbound links, also referred to as backlinks. Local link building is also a great idea and is a great way to reach more people. This means a link to the person’s business would be present on another business’s website. Obtaining a backlink from your local Chamber of Commerce is fairly simple and can benefit local SEO. Title-tag cliffhangers are a good way to increase clicks and traffic to the site.
Utilize Google My Business
Google My Business is the largest ranking factor when it comes to local SEO ranking. Therefore, it should be noted that an effective GMB profile is vital. Google My Business allows business owners to take control of their presence on Google. Owners may edit and update all data on their listing, including contact info, hours of operations, menus, and more. Business owners can also benefit from reviews, Q&A, Google My Business posts, and more.
Besides Google My Business, there are a few other tools that may be useful. Google suggests, and Google’s keyword planner is two that are very simple to use. Google keyword planner shows you search engine data for specific locations and aids in local SEO keyword research. This can be quite valuable. If business owners would like more help than doing their on-site local SEO, they can find an SEO company nearby that specializes in this.
Business owners should have a structurally strong website with a functional layout and navigation. It is an added benefit if the website is mobile-friendly, as a majority of searches are done on smartphones in 2020. If the site is not mobile-friendly, the business could lose out on many potential customers. It is also generally a good idea to engage regularly with customers on social media and Google My Business listings. Another smart tip is to embed a google map on your website. This will make it easier for customers to locate the business.
Local SEO agencies can provide additional services if needed. Business owners in Texas are in luck because of the numerous SEO agencies in Fort Worth and the surrounding areas. There are over a dozen SEO agencies in Fort Worth alone.
Local search engine optimization is essential to small business owners because it can greatly increase traffic to a business website and help customers to find directions and contact info easily. With help from this guide and the many available companies, local SEO marketing for small businesses in 2020 can be a breeze.