TechsPlace | Mobile technology has taken over the digital era. People are now found on their phones, and some even entirely ditch their laptops and desktop computers. With 4.7 billion that can be found on the internet these days, 3.7 billion are smartphone users. It is a clear indication that mobile devices and smartphones, in particular, have become a daily essential for many people. Experts event expect that the number of smartphone users will soon overtake the number of people who own a toothbrush.
As mobile technology continues to grow, people are now becoming dependent on many smartphone apps. If lines in banks are too long, you can enjoy the convenience of paying their bills on your phone’s app. You also do your grocery shopping by just tapping a few buttons on an app on your phone. Even tracking the latest new updates can now be on an application you’ve recently download.
Apps have become part of many people’s lives. Almost everyone who owns a mobile device, interact with apps daily. The programs on your phone can be called an app; however, all do not function the same. Some may be native apps, while some are progressive web apps, and a number may be hybrid apps called progressive web apps.
What is Progressive Web App?
Progressive Web App or PWA is a browser-based application that looks like the native mobile app. These apps are built to enhance API while giving the capabilities and installing the ability of modern applications. It is also often referred to as “hybrid” as it acts like a webpage yet functions the same as a native app.
PWA is gaining tractions these days, and it is becoming an alternative to the native mobile app. It is because, compared to native apps, it is lightweight and easy to load. It is even of working over a slow network connection, while some features are also offered offline. PWA is responsive and compatible with any device.
So, why does your business need PWA? In this article, you’ll find reasons why you consider a progressive web app for your business.
Reasons Why You Need To Have Progressive Web Apps In Your Business
1. Improves Customer Relation
One of your goals in your business is to build a rapport with your audience. To do this, you need to provide the optimum and unique experience to your existing customers and prospects. As your audience interacts with your business through PWA, you offer them a distinct experience that they can associate with your brand.
As PWA is lightweight compared to native apps, you lessen waiting time and give less than 3 seconds to load. Your customers’ experience from accessing your PWA will help establish your relationship with them, build rapport, and carve out loyalty.
2. Increases Your User Engagement
PWA is a light application that mimics a native app yet gives your customer the function of a website. These features make it easier to build customer relationships with your audience. As this happens, you also increase your audience engagement as they deal with PWA and your brands. It gives them a positive experience, which is vital in sharing a deeper level of engagement with you.
According to studies, there is an average increase of 50% for customer engagement when using PWA. On the other hand, Twitter’s bounce rate decreased by 20% after developing its own PWA called Twitter Lite.
3. Ability to Work Offline
Offline mode is available in PWA, and that is one of the essential things you need for your business app. Your users can still access and interact with your progressive web app, even if there is no internet connection. Since PWA is technically a browser clothed to look like an app, it can save cached data. These cached data make it available for your app to be accessible even when offline. You user can still browse, fill up forms, and save it for later.
4. Faster Loading Speed
PWA is generally light, which means that unlike native apps, it uses fewer data. It implies that PWAs load faster even if your user is connected to a weak internet connection. It helps you grow your reach as it is accessible even to people with limited data. This feature also reduces the frustrations of your users as it has a faster loading speed and does not get cranky when the connection is slow.
Building an app for your website is already a must to ensure high retention and engagement with your desired audience. However, creating an app can be very costly and require you to shed a massive amount from your budget.
PWA is a lot cheaper to build yet provide an optimum user experience. A distinct difference between PWA and native is that PWA does not need different sets of versions for various devices. You can come up with a single application that can work on any device your target audience uses. This option saves you a lot of your budget that you can use on other income-generating projects.
6. Hassle-Free Installation
Progress web application does not need a long and complicated installation process, making it an excellent choice for your customer. Because you want to stand out in the competition, allowing your consumer to download your app at a remarkable speed will carve you out from the rest.
7. No Updating Issues
If you choose to use native apps for your brand, your user will have to manually update your app. However, if you decide to lean on PWA instead, your users will not have to do this manually. PWA can be set to update automatically, making it a hassle-free for your users. All they have to do is visit the app, and it will update on its own without pressing any button or without any human intervention.
8. Provide Better Performance
Speed has become a determinant of whether a particular website or application is a success. PWA help attain the desired speed you want for your users. Because of these, it can provide impeccable performance that could create an impact on the user experience and help you convert your leads. As it gives a positive experience to your users, it will help your brand improve its retention and reputation to your target market.
With the rise of mobile technology, more people will rely on mobile apps to connect to different business establishments. With the increasing number of applications these days, leaning on PWA can be an excellent choice to help you stand out among the rest. Progressive Web Apps is quick to load, light, and hassle-free, which can be beneficial for your users. It does not improve the experience associated with your brand but also let your business become a household name.
Ramon has been writing about technology trends, entertainment, and gaming ever since he left the busy world of corporate HR Tech behind. He currently writes about software and user experiences for Softvire Australia -the leading software e-Commerce company in Australia and Softvire New Zealand. In his spare time, Ramon writes science fiction, collects little yellow men and plastic spaceships.