TechsPlace | In the past several years, the landscape of digital commerce has changed a lot along with a change in consumers’ buying preferences and tastes too. And, to meet those needs and changing eCommerce environment, retailers have brought in the power of various strategies and opted for different web platforms.
Nowadays, one of the revolutionary changes in digital selling is social media commerce. Apparently, social media platforms came into existence as a sole medium of online communication with other individuals. However, it becomes a perfect destination for commerce activities later with its increased popularity amongst all of us.
“Almost 84% of online buyers in the USA alone tend to review at least one social media page prior to complete a purchase from a particular brand.”- Disruptive Advertising
Yet even with such huge popularity of social media platform in eCommerce activities, some retailers still haven’t tapped into its potential to expose more. Others may have made apathetic efforts but haven’t put efforts to complement its absolute worth.
If you are a WordPress user and still, haven’t created a solid social media strategy to reach the potential audience, you are also missing out on a perfect opportunity to make effective advertising and sales for your digital shop.
Setting up an online shop is quite easy with WordPress powerful plugin i.e. WooCommerce. You can simply hire a WordPress plugin developer and integrate it for a seamless trade ahead. Still, if you wish to sell more effectively, then you definitely require to opt for compelling marketing strategies like social media.
In this piece of writing, we shall be discussing on different popular social media platforms and how can they be used to bring sales. Prior to this, let’s have a quick look at major benefits that are associated with social commerce:
– Authentic customer engagement & more traffic,
– Higher search engine ranking,
– Consistent audience growth,
– Bring brand loyalty & consumer retention,
– Easy to evaluate pages performance & measuring ROI accordingly.
And, some of the compelling social media platforms and related marketing strategies are:
Instagram is a popular visual social media platform that has gained huge recognition as a social commerce powerhouse in the previous year. On average, it has been recorded that Instagram alone generates approximately 95 million user images/videos per day while becoming the highest in terms of human-generated content.
Its ‘Shoppable feature’ primarily built for online merchants that have largely transformed consumers’ product discovery experience and cut down on the complete path to purchase to a great extent. Merchants can easily post shoppable stories or images or video with one tap “swipe up” or “shop now” or “install now” buttons that can easily bring your consumers to the targeted link in no time.
Such features of Instagram are the best among making a powerful impact on social media commerce. With its appropriate adoption, you can easily produce high-quality & readily-available content to increase customer engagement and inspire sales.
Facebook is the oldest social media platform that has survived and evolved over the past several years. Initially developed to bring loved ones together via messages and image posts, Facebook has come a long way while aiming to become more user-friendly in terms of usage, business profiles, selling shops, and so on.
Some of the facts to digest:
– Majority of Americans (68%) use Facebook.
– Globally, approx. 1.47 billion people log in to Facebook daily and account to 66% of monthly users.
– As per Statista, “52% of total respondents stated that they found retail products of their interest on Facebook”.
With these considerations in mind, Facebook has become a brilliant place to bring more conversions while driving more user engagement with decreased no. of touch points between seeing a product and placing an order.
And, to get the best out of Facebook commerce, you need to activate “Facebook Pixel” in your ads account and installing the same in your WordPress powered website. It shall definitely ensure better targeting and re-marketing success in terms of ‘Facebook Advertising’.
In addition to these two prominent social media commerce platforms, you need to opt for appropriate steps while aiming to leverage their power to generate more sales.
Some of them are inclusive of collaborating with social media influencers, delivering valuable content that is more customer-centric, generate and share user-generated content, invest in social media campaigns, and opting for appropriate 3rd party apps & plugins.
All you need to do is to first analyze your target audience and their preferred trends while shopping online. Then only you will be able to integrate any kind of marketing strategy properly.
I am an eCommerce developer and currently working for a leading web design & development company ‘The Brihaspati Infotech’. Here, we are a bunch of technical people who constantly strive to develop new web apps. I always look for challenging projects in terms of creating and optimizing web properties for both startups and growing enterprises.