TechsPlace | There was a time when social media was merely a way to, well, socialize. Social media networks were primarily used so we can connect with family as well as current and long-lost friends. If that was social media then, all we could say about social media, as it stands today, is that it has, indeed, come a long way.
Over the years, social media has evolved from a socializing tool into a robust platform for doing business online. If you’re an entrepreneur and you’re not on social media just yet, you are, in all likelihood, missing a lot. You’d probably be missing a lot more if you never even thought about social media advertising to take advantage of its incredible reach. There are a lot of reasons why you should market your business on social media.
For one, social media advertising allows a faster and easier way of putting your brand right in front of a lot of people. By a lot, we mean a couple billion people or so. Reaching that many people using traditional marketing platforms would be quite slow, not to mention extremely expensive. If you could get access to even just a tiny percentage of the total number of daily social media users, you will have already scored a marketing coup that will make your brand more recognizable to more people than you could imagine.
Marketing your business on social media also gives you the opportunity to engage with your customers on a more personal level. As long as you are open to feedback and remain personable in your interactions with existing and potential customers in social media comments, people will see your company as a business that cares about people.
When you post about local community events your business is involved in and show images of your team, you are giving your company a much more human face that audiences will undoubtedly appreciate. They will trust you and your business more than they ever would if you stuck to traditional means of marketing your company.
Of course, one of the biggest reasons why you should engage in social media marketing is the fact that it is one of the most, if not the most cost-effective ways of marketing your business.
Traditional marketing means you have to take out TV, radio, and print ads, all of which cost a small fortune to produce and run, and still reach only a limited number of people, and random ones at best.
Social media marketing, on the other hand, allows you to target specific audiences, and all at a fraction of the cost of traditional marketing channels. Best of all, you can track and measure the results of your social media marketing campaign with the help of social media analytics tools, allowing you to make adjustments to your strategy for improved results in the future.
Marketing on your social media starts with setting up a social media profile for your business. Over time, you will learn the ropes, and maybe even proceed to get into social media advertising, yet another cost-effective means of promoting your business. Once you get to that point, you might want to learn more about current social media advertising user trends.
Here’s an infographic that can help you with that.