TechsPlace | If you have a YouTube channel, then you should have an effective strategy to promote YouTube videos/content online.
If you look at the numbers relating to YouTube, you will find that it has more than 2 billion logged-in monthly users. Furthermore, around 74% of adults in the US regularly view videos on YouTube.
If you want to target young people, then also YouTube offers an exciting opportunity because nearly 77% of people in the range of 15 to 35 years in the US regularly watch YouTube videos.
The extensive reach of YouTube opens up immense possibilities for promoting awareness about your business, attracting traffic and engagement, leading to increased sales.
Tips to promote YouTube videos
Here, we are sharing with you some tips that would help you to promote YouTube videos.
Optimize your video around popular keywords
If you want to get more views on your video, then make sure that those who are looking for similar content get to know about your videos.
The best way to do it is by using new and popular keywords to optimize your videos.
Use catchy and engaging titles
To promote your videos on YouTube, you have to work hard on its presentation.
Creating eye-grabbing titles that are relevant to the content is an effective way to promote your videos amongst the viewers without resorting to clickbait headlines.
The title should not only be catchy but also provide the viewer with information about the content.
While brainstorming about YouTube titles, keep in mind that they should be between 41 and 70 characters.
Create attractive thumbnail
Visuals play an important role in attracting the attention of the viewers. Therefore, you should create attractive custom thumbnails for your YouTube videos.
Make sure that the thumbnail you are creating should be in the 16:9 aspect ratio and within the 2MB limit.
The thumbnail image should be in high contrast, with a resolution of 1280X 720 pixel, and must be consistent with your branding.
Use the built-in promotional tool
YouTube gives you a few free promotional features to hard-sell your videos.
These free promotional features are the following.
1). End screens: You can use the last few seconds of your video to promote other videos of your channel, thereby boosting the views for your videos.
2). Branding watermarks: This feature allows you to add a subscribe button to your videos.
3). Cards: This works similar to the end screen feature, wherein you prompt the viewers to see some of your other contents.
Promote YouTube Videos through email marketing
Sending links to your video to your email subscribers is a great way of grabbing eyeballs for your content.
In email marketing, you must write a thoughtfully worded email to your subscriber about your new content and how it can help them to deal with their pain point.
You should provide a link to your video in this mail that would take them straight to the YouTube watch page.
Advertise your video on other channels
Another effective way to promote your YouTube channel is by advertising it on other channels that include your blog, podcast interviews, or posting on other blogs as a guest post.
You must grab any chance to promote your channel so that more people know about your content and are persuaded to view it.
Target your traffic sources
Analyze the sources which people use to find your videos like, YouTube search, Social media sites, Suggested video, etc.
Once you have identified the source from where you are getting the maximum traffic, then try to exploit that source even more.
For example, if you find that the majority of the views are coming from the suggested video, then you should post your videos as a part of a series to hook the viewer to come back to view more content.
On the other hand, if the majority of your traffic is generated through the YouTube search, then work on strengthening your SEO strategy even further.
Increase your views through a playlist
One of the best ways to ensure that the viewer stays put in your channel is by creating a video playlist.
The playlist will guide the viewer to go through other content of your channel.
Participate in the community
To make your channel popular and get maximum YouTube views, you have to build your following within the online community that belongs to your niche.
To do this, you should subscribe to those channels that also create content for the audience that you want to attract.
You should leave informative comments on their feedback page and can also mention them in your videos.
Collaborate with brands
If you want to promote YouTube videos, then a brand partnership is a great way to do it.
Such partnership can help you to garner more YouTube views if your content is authentic and the brand with which you have collaborated fits in with your audience’s needs and reflects your personality.
Create a series of contents
If you want your viewers to come back to your channel, then you must upload interesting content regularly.
By following the tips we have shared, you can generate YouTube views organically, which increases your conversion and sales. YouTube can give your brand promotion a massive boost, but it will take a lot of effort to promote YouTube videos online.
To grow on the platform efficiently, you can buy instant YouTube views for your channel. By doing this, your videos will reach your potential audience smoothly and help you increase subscribers.
Moreover, various businesses and brands who are starting their YouTube journey purchase YouTube views. Hence, it is legal to purchase YouTube views. Apart from buying YouTube views, you shouldn’t stop following all the above tips to Promote YouTube Videos.
By continuously promoting YouTube views without violating its guidelines, you can grow on the platform exponentially.