TechsPlace | What does this mean for you as a website owner?
You have very little time to show your content to users and convince them to stay on your site. A slow or clumsy website means that users will potentially leave your site before it loads.
Nobody likes an unproductive site – neither users nor search engines. How often have you come across the situation where a site has good traffic, that is, a large number of visitors come to it every day, but the number of pages viewed leaves much to be desired?
Then, your website is at a high risk!!
Your website visitors are the drop of rain, and the web site has a porous or waterproof surface. The purpose of the site is to be as porous as possible, attracting every visitor with the most relevant and interesting information or content. Non-porous websites result in bounces from visitors, indicating that something is not working as required, and it needs to be fixed.
A high bounce rate indicates that the site’s pages do not meet user expectations. Most likely, the reason is the slow loading of the site, poor navigation, mixed content HTTPS, lack of optimization for mobile devices, etc. All this makes visitors leave your site as soon as possible. A decrease in this indicator means that your site is optimized for high-quality traffic and conversions. To understand the idea effectively, knowing the bounce rate is a must?
What is the Website’s Bounce Rate?
The Bounce Rate is a web analytics metric that measures the behavior of visitors to a site or page on a site. This is one of the most important indicators by which you can understand how well your website is performing.
Defining a bounce rate is easy to understand by comparing it with other web analytics metrics. However, this does not mean that failures are superficial data. Analysis of site failures can provide many ideas, showing weaknesses on the site.
The bounce rate provides information about the behavior of site visitors and, in turn, about how well the site attracts them. It is considered a refusal that the user left the site before engaging in any interaction, for example, visiting another page or leaving a comment.
It is the ratio of the number of users (N) who left the site from the main page or viewed only one page to the total number of visitors (A), expressed as a percentage.
BR = 100% * N / A
Best Ways to Improve Your Site Bounce Rate
Improve Your Navigation (Usability)
Navigation greatly affects the bounce rate, because it shows where exactly you need to click. You must make sure that the visitors can easily find what they are looking for on the website. Not many people know that Chrome provides an excellent free Google Analytics extension.
Find out what are the most superfluous or, conversely, missing elements on the site. Why does the visitor make a short click and return to the search? Do not spare money and involve your target audience in the usability analysis of the site. Based on the data, you can reduce the number of distractions on the site. Having made the site understandable and convenient, you can not only improve your site bounce rate but also increase the coefficient of targeted user actions.
Check Website Mobile-friendliness
Make sure your site runs flawlessly on mobile devices. Responsive website design ensures optimal experience across devices and browsers. Do not ignore it, as it can greatly affect your bounce rate and can also improve your site bounce rate.
For most niches, traffic from mobile phones is more than desktop traffic. To ensure, look at your Analytics traffic and conversion reports in Google Analytics. And then prioritize site optimization. Check how your website is displayed on different browsers. It does not simulate as accurately as testing on the device itself, but to identify display problems, this is a quick and easy way to identify a problem. You can also check your site with the Google Mobile-Friendly Test and make sure the pages are optimized for mobile devices.
Maintain the Content Quality
One of the main factors contributing to a high probability of failure is poorly written content. But what poorly written content is? This has nothing to do with grammar or spelling errors. It is how the content attracts people.
Does the content match the visitor’s intent (keyword goal)? And if so – is your content good enough for website visitors to rush to explore other sections of the website? To make this happen, you constantly need to check that your content is easy to read and attract people. There are some simple rules for writing content:
- Paragraphs should be short, easy to read, and well written.
- Add subtitles
- Insert images
- Highlight your main thoughts in bold or italics
- Add bulleted lists (like this one)
If your site is powered by WordPress, then use the Yoast SEO plugin, which will tell you the shortcomings of your text.
Make Your Site Faster
If your website is very slow, people will leave it and move to another website. All this greatly worsens the ranking of your site. In addition, due to a loss in the ranking, you will lose traffic and decrease your income.
The speed of the site is one of the most important parameters of SEO optimization and, accordingly, ranking in search engines. So, websites that are faster and optimized for mobile devices will rank better and attract more visitors.
If your site is slow, the user may get tired of waiting and click back to try loading another site. Most likely, Google Analytics will register a visit, as well as a refusal from the moment the analytics.js script is run.
One of the easiest ways to speed up your site is to implement a content delivery network (CDN). CDN will cache copies of your data on servers around the world and deliver them to users at lightning speed.
Incorporate Social Share Buttons
The website should have a button from where the readers can share the quality content on social media. This can increase brand awareness without increasing the bounce rate.
Of course, you do not want the user to be fascinated with only the blogs that they only come to your website to share the post and then move further.
With the social share buttons, you are insisting the users share the blogs and other relevant content. The more the links are shared, the more traffic you will earn.
Add Contrasts and Proper Fonts
Minimum steps are needed to make it easier for visitors to read the information provided. It is the contrasting background, vivid pictures that will help highlight the site areas that need to attract special attention.
The ideal font is easy to choose. You should make up the article, carefully read it. If the eyes are comfortable in the process of reading, then everything is done correctly. It’s necessary to take into account the influence on the readability of the color of the content, such as font, line spacing, background color, paragraphs.
Choose the Serif Fonts
Do you think the used font is right for your website? While enhancing the website design, use only Serif fonts, such as Arial, Times New Roman, and Helvetica.
They are engaging, visually appealing, and easy to read. Some fancy fonts can be used, but you should keep them as titles or logos, etc. For readability, the text of the website has to be Sans Serif. The easier it is to read your content, the higher the probability that readers will stay with your website.
Improve your Website Design
The design of your website matters – it should be attractive to your target audience. People do not spend time on sites that look awful and where it’s not easy to navigate. If your site has a good design, you will be taken more seriously, while poor design can lead to distrust. Each site theme has its color scheme, about which there is enough information in the public domain. If you use a CMS such as WordPress, Drupal, or Joomla, we recommend investing in premium themes with individual design. Although not every business needs such a design to be successful. The simpler, the better. The new site design emphasizes the use of white space.
Consider Visual Hierarchy Methods
For improving the website design, you should consider the visual hierarchy methods. It ensures that the essential features of your website are most compelling. Leverage the bright colors, bold fonts, and large text sizes for building a visual hierarchy. Use clear visual cues to display relevant and trivial content on your website.
Use Page 404 Correctly
It is impossible to cope with software errors, so the appearance of page 404 should be foreseen. Thanks to Google’s hints, it’s easy to improve this page using Google Webmaster Tools. Just adding a link to the main page, the search box will help smooth out the awkward situation with the 404th page. It remains to be generous with humor, design, and the problem can be considered resolved.
So now you know how to control and Improve Your Site Bounce Rate. There is nothing to wait for!! Using the suggested tips, you surely will get traffic and profits every day.
Hopefully, this article is beneficial for you. Thanks for reading!!
Morris Edwards is a Manager at Awebstar, a website design, and development company in Singapore that is also dealing with mobile app development, SEO, social media marketing, logo designing, and more.