TechsPlace | Studies show that the design language changes on an average in 10 years. And, because of this, website-primary businesses must make changes to the internals of the website, if not so much to the externals from time to time. It is fine to go for a redesign depending on the kind of website, e.g. shopping site or organization’s official page.
Below are some of the key reasons that demand a change.
- Mobile-Friendly Experience
As years pass by, the websites that have not updated in the past 5 years, are not going to work on today’s mobile pages, because earlier there was an “m.” site for separate mobile viewing when the fastest internet was 3G. The same website must now be flexible enough to work on mobile screens, tablets, and big desktops.
- Single-Page Length Webpages
At the very beginning, the websites had a few categories and sections. This made using them difficult because all the information was on a single page. With more images, this meant a very long time to load. Today, more than 70% of the users depend on internet mobile data packages and they find websites slow. If the speed is low, this results in a very bad experience for businesses. There is a reduction in direct hits, click rates, poor visits.
- Broken Links All-Around
When a website has links to other webpages and over time, they go bad, the web admin must replace them or remove them. This is regular maintenance work. However, many do not have a dedicated team to do this, and their website gradually fails to work. Links point to “404 page” and “401 pages” often.
Redesign Website with professional web designers, proper SEO and moderating and editing the content should take place. Remove everything from obsolete campaigns, data, addresses, names, and so on.
- Ergonomics of User Experience
Around 80% of mobile users who regularly use eCommerce sites say that ergonomics makes them come back again and again. For example, Amazon had to redesign its website navigation in 2011 to allow users to feel at ease, and then in 2018 when it was already a major player. The 2011 update was the key to bringing success.
- For example, the use of “hamburger” icons a lot makes things inconvenient.
- Accordion menus can be mostly employed on the main landing page.
- Menu options that do not link to appropriate categories must be removed.
- Finally, using appropriate filters to make search and navigation smooth on the website.
In many cases, the websites are all good with tech but still are not so much welcome by visitors. This is because of extremely long pages, huge images that put off the reader, not using scalable graphics that look crisp, and as simple as not providing alternate text for images.
Along with the poor choice of URL, image sliders, or carousel that increase the loading time for a single webpage, the content on the website is really bad for the business. Because of these seemingly minor mistakes, visitor statistics can decrease a lot. For example, a study shows that more than one H1 tag on a website makes it difficult to parse.
- Shifts in Marketing
When your website is a business site, then it must also be in line with the marketing trends. This means the right call to action, forms at the right places, and so on will automatically increase the conversion rate, click rate, and checkout rates. Because a shopping site is free to browse, all these matter a lot.
- Obsolete Third-Party Tools
Because websites depend heavily on third-party gadgets, wizards, and APIs in 2021, your website must also change to accommodate those changes well. For example, tools for SEO can adversely affect the speed of the website. So, always install the latest plugins, update the old ones, and maintain a fresh look. A lot of significance comes from digital payment gateways in the past 3 to 4 years, and they are all third-party APIs.
- Privacy and Security
In the last 5 years or so, data collection laws and debates from Facebook to Apple, have attracted a lot of attention. Because of the mishaps from these big giants, and the increasing reliance on single sites such as Amazon for shopping to entertainment, Apple for all your workflow, personal gadgets, and Google for personal data, privacy is a big concern. So, a redesign demands updated policies, trackers, and alert systems.
- Low Website SEO Score
The single factor that surveys find lacking in websites is SEO. According to SEO regulators, an SEO score of 1 to 10 means a poor website that requires a lot of growth, and that of 11-20 means decent. In 2021 alone, in the last 3 months, Google Search accounted for over 70% of all network traffic. Baidu from Alibaba was 13%, showing the inclination towards Google SEO, and redesigning your website if you are still far away.
- Bad Conversion Rates
One of the reasons to redesign the website completely, from changing its look, logo, and appearance is bad conversion rates. In many cases, the website is just not right. It does not reflect the company and business well, unclear call to action, unclear and boring content, and more. Because of any of the above reasons, or all of them together, you might want to redesign the site completely, even though it is clean and functional internally.
- Changing User Interface
It is all about user experience, and most online design courses these days offer certifications on UI and reception, because of which a website redesign is a must if your website is around 5 to 7 years old. The UX should also undergo subtle updates every 6 months or so.
Even if the whole website is not dysfunctional, a redesign or regular maintenance is necessary. For example, any latency or too much information can put off visitors. Navigating a website is the main ingredient of ease of use. Sometimes, conversion rates can suffer badly due to an old website. So, a redesign with the latest SEO tools is not a bad idea after all.