TechsPlace | Technology has significantly revamped the way we view the world. Surely, today we have entirely new ways to approach almost everything. People have now switched from in-store purchasing to online purchasing methods, traditional education to e-learning, etc. Undoubtedly, the internet has been the most significant contributing factor to bring some revolutionary changes in almost every other field. Similar is the case with marketing. With the rise in the use of digital technologies, more and more marketers prefer to promote their products via digital platforms. And an eBook is no exception.
It is a unique marketing tool that enables you to provide detailed insights regarding your area of expertise and products to enhance your brand reputation and generate leads. It further enables you to share valuable information with your customers in exchange for their contact details. Many marketers consider it as a trustable source to transfer information from the company to its potential customers.
However, when writing an eBook, you need to ensure that it isn’t too long; otherwise, you might lose your audience’s interest. Also, it is best to pick a topic that suits best your niche and target audience’s interest. Perhaps, before you begin, it is best to get some insights regarding the pointers mentioned above. If you’re a beginner, you can search your queries like ‘how to write an eBook’ on Google to get in-depth knowledge. Once you’ve created your masterpiece, the next step is to promote it on various social media platforms.
Harnessing the power of social media isn’t as easy as it may seem, as you need to have a deeper understanding of the platforms to achieve your objective. If you’re unsure how to promote your eBook on social media, this article is for you.
Below, we’ve discussed different ways that you can use to market your eBook on various social media platforms.
1. Create teasers
Social media is all about keeping the audience engaged and informed about the new launchings. The more buzz you create, the more people will engage with your eBook as soon as you launch it. To create hype, you can start by posting images, stats, or excerpts from the eBook that are strong enough to grab your audience’s attention.
Another way is to host a launch party on any of the social media platforms that are popular among your target audience. You can have a question/answer session with your audience regarding the eBook or simply ask your audience to post their favorite lines from various eBooks related to your niche. It will help you to foster greater interest among your target audience and influence them to access your eBook as soon as it gets available.
2. Influencer marketing
Influencer marketing is the easiest way to help your eBook gain traction and popularity among thousands of new readers. Influencers are famous people within different niches. Bad reviews from them can plunge brands into obscurity. At the same time, stellar appraisals can help even unknown brands to gain immense popularity. Since people trust their favorite influencer’s preferences and opinions, shout-outs from some famous online personalities regarding your eBook can go a long way.
The ROI for influencer marketing is pretty high, so you can expect your investments to pay off well. Furthermore, it is an excellent way of building trust among your target audience. Generally, people are less skeptical of the information which is presented by the influencers they follow.
3. Paid ad campaigns
One of the best ways to reach out to people on social media is by paying for sponsored ads. You’ll find this option readily available across all social media platforms, and advertisements don’t cost much. Paid advertisements are exceptionally useful, specifically when you’ve just entered the market, as it is difficult to boost your organic reach initially. Besides, paid advertisements now blend seamlessly with the user’s feed and don’t distract them much from their online activities.
It is best to post an attention-grabbing excerpt to influence your audience to perform the desired action. The more visitors you get, the easier it gets to boost your organic traffic. As people like, share, and comment on your posts, social media channels will promote your posts themselves. This way, you can easily increase your audience reach even with the smallest of budgets.
4. Leverage Twitter to your advantage
While all social media platforms have massive outreach, Twitter takes it a step further and allows you to reach several users without any effort. Using the right hashtags can help you attract the target audience to your eBookregardless of the number of followers you have. Besides, using the ‘pin tweet’ option is an excellent way to keep the limelight on your eBook. A pinned tweet is essentially the first thing users will see if they click on your profile, no matter how old the tweet is. You can also use images and infographics in your tweets to have a higher engagement rate. It is worth mentioning that Twitter is an incredibly user-friendly platform, and with witty, eye-catching tweets, you can market your eBook exceptionally well.
Social media is one of the best ways to market your eBook is no different. It is an easy way to build your online presence and attract a significant number of readers for better lead generation. With various techniques, you can use social media to your advantage and promote your eBook more effectively.