Digital Marketing Strategies 101: Driving Traffic to Your Website
TechsPlace | Owning a website these days has been one of the most essential things you need to grow your business. Your website can seal the impression of your potential clients, expand brand awareness and establish your brand’s credibility. Having a website for your business is one of the most cost-efficient ways to widen your reach and augment your online presence for driving traffic to your website.
However, one of the biggest challenges of having a website is how to grow it and how to make it stand out amidst the competition. Building your website’s audience is not an easy feat however there are several ways to do it and make a success out of it.
Either you plan to increase it organically or you have a budget to spare, here is some way you encourage people to visit your site.
Ways For Driving Traffic to Your Website
- Maximize Social Media
Social media has become of the most used channels to grow a business. With over 3.5 billion users in 2019, social media has become a powerful tool for any business. It has become an avenue for many businesses to build name and reputation and a large percentage of your customers are active on social media.
There are many ways you can boost traffic for your website on these channels. Some of this include:
- Share contents from your website
Placing content from your websites like blogs, forums and product highlights to your channels can help drive inbound traffic to your site. It is never enough to just create great content and hope people will stumble into it.
- Launch contest/giveaways
This strategy has been proven to be one of the most effective in terms of brand awareness, building your credibility, and driving traffic to your website. Since a lot of people can’t say no to free stuff, it may not matter if it will be a full-blown contest or just a simple giveaway. You can also ask your participants to sign in to your website and provide their names and their email address as part of the mechanics.
- Engage with your audience
Customers these days seem to trust a brand that listens and interacts with them. Always engage with your audience. Answer their queries, like and reply to comments and share content from them. Guide them to your website by always including your site’s link where they can do necessary purchases or learn more about your brand.
Establish relationships with them as well with after-sales engagement. You can send a “Thank You” message if you have their social media profile. Stay connected with them by encouraging them to subscribe to your email list. You are also building a deeper rapport with them and leaning them towards becoming loyal customers.
- Work on your SEO
Aside from social media, one of the best ways for driving traffic to your website is through search engine optimization. It may be a bit challenging and results are not fast enough like social media, but once you already established your SEO, you can reap the benefits for months and years to come.
The use of keywords to your related products will help your website crawl in search engines. However, many are also doing these tactics making the competition very stiff. Your other SEO efforts can help you with this. Some of the ways to work on your SEO include:
- On-page SEO
- Backlinks
- Internal and external links
- Voice Search
- Mobile friendly device optimization
- Valuable Content
- Web design
- Work on your Email Marketing
Email marketing has also great potential in bringing traffic to your site. Though email marketing is considered one of the oldest strategies in digital marketing, yet it is still around and still proves to be effective.
Your email list is as important as any of your other leads. Sending a personalized email to your subscribers can also driving traffic to your site as they give you more attention. Grow your email list and make sure to send something valuable to them.
- Try Guest Posting
Guest post is creating content for other websites or blog sites that may be similar to your niche but not considered as your direct competitors. These contents contain backlinks for your website. It helps you get the quality traffic and reach that you need. It also builds your domain and search engine authority.
By doing guest posting on the sites, you also build your portfolio and make people trust you more.
- Collaborate with Influencers
You may have heard about this strategy now and then, Influencer Marketing has been making headlines for some time now and you can leverage them to boost traffic to your site.
Influencers have already built their name, their reputation and they have already a strong online following. With this, they can automatically help improve your visibility by sharing content featuring your brand. This can elevate your chances of attracting website visitors. When leveraging this strategy, find the right influencer for you. Based on your niche market, work with an influencer who can tap your target audience to have an optimum result.
- Invest in Paid Ads
If you have some budget to spare, it is also worth it to invest in paid advertisements. This strategy is effective, measurable, and can give you quick results.
One example of a paid ad is by doing a Pay-Per-Click (PPC) campaign. This allows you to beat the competition and make your brand stand out. PCC makes your brand to be on top of Google whenever a keyword search is made. Though some will not click your ad, seeing you pop up in the search engine can help your brand do recall on a potential consumer’s mind.
You can also try paid ads on your social media platforms like Facebook, Instagram, Twitter or LinkedIn. There has also been proven to be effective, provides a quick result, and relatively cheap. It is also flexible and will allow you to make a necessary adjustment when you think it is not working and not capturing your target market.
Final Thoughts
To rise above your competitors is not an easy task and just simply updating and creating content is not enough. You have to know the fundamentals and strategies for driving traffic to your site. As you come to understand these methods, you can be assured that your website can reach your desired audience.
John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since Digital Marketing has always been his forte. John is the Strategic SEO and Influencer Marketing Manager of Softvire.
