Content marketing is a cost-efficient marketing strategy, offering amazing rewards equivalent to your strategy’s quality and execution. It’s the reason why long-running strategies perform significantly better, and experienced writers charge more.
But why exactly should you choose content marketing, and how do you start doing so? Read on to find out!
Why Choose Content Marketing?
You’re probably wondering: why bother investing in content marketing, beyond SEO, PPC, or email and influencer marketing? Here are the reasons why content marketing is one of the most important, if not the best, marketing channel:
- It’s scalable and long-term
Think of it this way- when you focus on creating evergreen content people search for; there’s a potential to rank higher in Google for even more keywords in time. This will help you generate consistent search traffic growth. It doesn’t even need to be specific to a personal website like blogs, as it can work for various brands and businesses, or even blogs.
With all this organic traffic, the marketing team can take a bit of a break while traffic continues flowing for a while. This won’t work with paid ad campaigns, where traffic would stop once you stop paying for them.
- It helps nurture and convert leads
People won’t search for what you sell and click on your website to buy it immediately. Instead, they go through the buyer’s journey.
For starters, they learn about your website and business. Then, they’ll see what they know about how you can help solve their specific problem, seeing why you offer the best solution. If you’re their best option, they become your customers.
That’s where content marketing can help you out, as the content you post would help customers understand why you are the best solution to their problems. Content is part of the stages of the buyer’s journey, and without helpful and interesting ones, they won’t sign up or follow your call to action!
- It allows you to fuel other marketing channels
It’s not easy to use modern marketing channels or social media platforms efficiently without proper content. When you look at brands’ social media profiles, you’ll see that they would often share blog posts or interesting video content. The same goes for email marketing, with newsletters bringing out new content such as blogs and videos, too.
Paid ads are the same, as they are fueled by content, where popular ad formats are blogs and videos. Furthermore, another excellent marketing channel is PEOPLE, because when they are interested in your content, they will be most likely to share it with friends and colleagues, which helps spread the word of your brand. That’s why you can find companies like SEO Sunshine Coast investing time in content marketing, as it is related to SEO efforts and getting people interested in your brand!
- It helps educate potential customers
When you write relevant content, it doesn’t only help you acquire more and better customers; it also retains them, keeping them loyal to your business. This is because you would create content that helps other people. They will continue learning from your content, following your blogs, and choosing the products and services, you offer because of the helpful and interesting content you bring out.
- It’s cheaper in the long run
In many brands’ experiences, comparing it to other traffic acquisition methods, content marketing is a cost-effective way to receive and acquire targeted traffic. Many brands can acquire great organic traffic without paying too much, compared to using paid ads, which can cost thousands yearly!
Steps to Get Started With Content Marketing
Now that you know about the benefits of content marketing, how can you begin implementing it for your business? Here are excellent steps you can follow to get started:
- What Content Should You Make?
This is the first question you should answer! How will you be able to begin writing content without knowing where to begin?
If you’re struggling, don’t worry, you aren’t alone. Everyone struggles with this question since the ideas are endless! There are ways to help narrow down your options and choose a specific topic to write about. You can get inspiration from:
- What your competitors are doing
- What’s trending in your industry
- Write case studies or how-to guides
These are viable options that work especially well for small businesses.
- Answer Your Target Audience’s Common Questions
When you’ve been in the industry for quite some time now, you have probably seen people ask the same question over and over again. Such questions are considered gold for content marketing!
Think about it: Instead of typing out the same email template or repeating similar conversations, you can send customers the link to your answer? Or even send the link automatically before anyone even asks the question!
When you create content answering the key audience questions, you have a powerful strategy to get people interested in what you have to offer. You address potential clients’ concerns, converting sales, or even answering existing customer’s questions to increase retention, and speak specifically to YOUR audience, so no competition against other brands!
You can start doing this by rereading customer queries and gathering frequently asked questions to use content marketing ideas.
- Showcase Your Personality
One thing you can take advantage of content marketing is your personality. As small businesses, you have even more opportunities to create personalized experiences showcasing who you and your brand are.
Embrace your habits and quirks, which is easier to do than larger brands, since it’s better for individual persons to show their uniqueness. When creating content, you can give your unique perspective on your target audience’s problems.
Ask yourself about the industry’s pet peeves, common mistakes around your industry, as well as the things you value that others in your industry don’t. Your use personal content to sell, and you’ll find yourself with more engagement!
- Comment on Trends From Your Industry
Another great suggestion is to comment on industry trends. When you and your customers follow the same platforms and industries you do, then they may have heard about the trends you have as well. In many industries, especially where many fads change quickly, weighing in on such trends can make a good marketing idea.
You can share your opinion, such as why or why not you agree with the latest trends, or if they are likely to die down anytime soon. While this may be a bit time-consuming, sharing your opinion and news on certain trends can help pique interest to your target audience, garnering more views, engagement, and potential customers.
Wrapping It Up
Now, you have all the information you need to get you started with content marketing. Once you have identified your target audience and what they want to learn about, it’s time to start creating evergreen and bomb content that converts and will have them come back for more!
Start creating with all the ideas mentioned here and reap the benefits of content marketing efforts today. Good luck!
Joel House is the founder of Joel House Search Media, a leading SEO Company in Brisbane. Working with SEO Expert plays an important role in ranking business. JHSM’s approach to SEO is with years of experience and achieving Results with ROI.