TechsPlace | Bing ads and Facebook ads are two of the best advertising platforms. Many people use this platform for reaching to their audience. But which platform is more efficient bing ads or facebooks ads. Here through this bing ad vs Facebook ads comparison, we find all these answers. Let’s dive into it.
What Is Bing Ads?
Bing ads, or now called Microsoft ads are a great platform for people who wish to run an online advertising campaign. It is an affordable, yet powerful advertising campaign. Also, capable of suiting the needs of small-scale businesses as well as large enterprises.
It comes with a pay-per0click advertising system, and your ads are displayed on the top of famous search engines such as Bing, Yahoo! etc. Currently, if you buy bing ads you will get a discount for using the bing ads coupons. Also, you can get $100 off for applying bing ads $100 coupon.
What Is Facebook Ads?
Facebook ads, on the other hand, are the newest form of advertising campaign which are rising at quite a pace and turning out to be a very beneficial investment in advertising by the businesses.
As we all know, in a little time, Facebook has turned out to be one of the largest social media platforms. More and more people are signing up for it as you are reading this article! Thus, it is a great platform with a huge audience to promote your business.
But which of the above advertising campaigns is the better option for your advertising needs? To conclude, we will draw some differences between Bing ads and Facebook ads, so that you can choose the better option for yourself.
Bing Ads Vs Facebook Ads Detailed Comparison
In this detailed comparison, we will compare both of the platforms based on all important and measure aspects such as:
Features Provided By Bing Ads
Expanded Text Ads
In this type of ad, there is a title that supports 3 headlines, with not more than 30 characters each. The text of the ad supports two descriptions, with a limit of 90 characters on each of them. Additionally, you can add the URL of the site to which the ad is linked.
Dynamic Search Ads
These are quite similar to expanded text ads, but their target is based on the queries on the search engine which match the content on your website. These ad types are created so that people searching for relevant content can reach your page.
App Install Ads
These ads contain links to the app store of your mobile or PC so that you can directly download the application whose ad you have clicked upon.
Bing Smart Search Ad
These are built for Windows 8.1 which comes with a Smart search option. These include the modern touch experience in them and come with a preview of the page you will visit on clicking that link.
These are of course more dynamic and appealing as they come with an image of your product or service, and are shown in the sidebar along with the text of your Ad.
Microsoft Audience Ads
This ad type is created to ensure to the user high traffic from non-search placements. They are visible on the Microsoft Audience network and come on premium sites such as Outlook, Microsoft Edge, and MSN, etc.
You can create these ads by adding custom images of your products from your product catalog with the help of Microsoft Merchant center and also some text such as price, seller details, etc.
Features Provided By Facebooks Ads
In this, Ads come up in the form of an appealing image and when a visitor clicks on it, it reaches your site.
when a large video is played on Facebook, a video ad comes in between the larger video in the form of an ad, and in the last comes up a link which the viewer can click upon to reach the concerned website.
These ads come in the form of a poll with relevant questions and options to choose from. You can add a link to each of the options mentioned in the poll.
In this, up to 10 images and videos regarding your product or service are displayed to the user. Each image can have its link, or you can even create a large panorama image by joining all the images together.
You can create short videos with images of your product and services and display them in the form of An ad, with a link and text as a description.
These ads help you reach the audience which you believe will be the most interested in your product. If a person earlier searched for some product, it will display later all the relevant products in the form of Ads.
Bing Ads Vs Facebook Ads Audience Comparison
The audience to which your ad reaches is limited with Bing ads. Its audience comprises more educated and older persons. Moreover, the income levels of the people who search on platforms such as Bing and Yahoo! and consequently can see your ads are much more than those who use Facebook regularly.
The arena of people using Facebook is very large and comprises all kinds of people ranging from elders to the younger generation. Today, almost one-third of the world’s population has accounts on Facebook, and the number of people is spread across the world. However, all the people might not be educated or good income makers like in the case of the audience of Bing Ads.
Which Platform has More Targeting Option Bing Ads Or Facebook Ads?
Bing ads- The users on Bing Ads are allowed to target the audience based on the following parameters:
- Geographical location
- Device of usage
Facebook ads- The audience in Facebook is targeted based on the following parameters:
- Relationship status
- Purchasing habits
- Pages or events liked or visited by the person
Who Offers Better User Intents Bing Ads Or Facebooks Ads?
People who conduct searches on the platforms connected with Bing Ads are those who intend on buying the items for which they are making searches.
They are more professionals and income-generating people, who are more likely to reciprocate the ad to generate sales for your business.
Facebook on the other hand is a medium through which people connect and try to be entertained.
It cannot be considered the best platform for generating sales as the audience here at Facebook is not more focused on buying something over the Facebook marketplace or the ads related to it.
Moreover, the people using Facebook are of all ages and demographics and not everyone is interested in spending money while using Facebook.
Usability Comparison Between Bing Ads And Facebook Ads
Bing Ads- They are considered to be the best for use in the case of businesses that intend on selling to other businesses. Their leads are more qualified and ads here have a higher CTR as compared to Facebook.
Facebook Ads- It is a good platform for small businesses with lower rates of products who are trying to connect directly with the customer, and are selling items of daily needs and usage. It is a good medium to promote services suited for people of different age groups and walks of life.
Final Conclusion: Facebook Ads Vs Bing Ads
Thus, we have seen the major differences between Bing Ads as well as Facebook Ads. We can see that based on your business. Also, your targeted audience, and the type of ad you want to run, you can choose the better option for you among both with the help of this comparison.