TechsPlace | Every business wants to have a top ranking in a search engine for their website. This is only possible through dope SEO. If the SEO is strong your website will appear in top searches. It means only one thing that it is incredibly essential to understand the working of a website and how to optimize content for high traffic using these SEO Tools.
There are so many SEO tools available now to make your SEO games strong. However, you need to vigilant when using a tool as it should provide a solution to your problem. Different tools cater to different SEO issues, you might have to choose the best one out of the many.
Knowing what tool to use can be overwhelming because there are way too many. To make things a little easier for you, we have tried to come up with the six free tools that can change a lot for your business, in a good way of course.
1. Google Tag Manager
Commonly referred to as GTM, it is one of the most used and surely one of the greatest tools.
It allows to implement and manage the tags. We all know how important it is to be able to track these tags on websites and mobile apps.
Apart from tags, it can be used for several other functions as well. If you want to generate heat maps, conduct a survey, track how visitors are landing on your site, track scrolls, monitor submissions, or remarket then this tool might be of use.
It also offers to track abandoned shopping carts and downloads from your web pages.
With this, you can perform a complete SEO audit within the browser of any site. It makes you able to examine keyword data along with internal and external links.
Optimization issues that are having an impact on your site will also be diagnosed by SEOquake.
It has two primary components:
- SERP Parameters
It is an additional toolbar. It provides quick access to the page parameters selected. The best part is these parameters are customizable. Users can disable or enable them as per their needs.
The value of the parameters can be analyzed in the search engine results page. User has full control over these and can use on their discretion. Search results can be ranked in descending or ascending order by users.
3. Bing Webmaster Tools
It requires you to make an account and the second step is adding your website. Users have to add details regarding their website before they can start using these tools. The details include information about ownership or website, sitemap links, and others.
Sitemap blogs can be created here and that too easily. Once the details are done, users need to click on ‘Save’. It redirects to the dashboard where verify options are available. After verification you can use it for:
- Submitting more sitemaps
- Submitting independent URL
- Ignoring URL parameters
- Crawl controlling
- Blocking URLs
- Granting others access to your tools
4. Google Trends
It is an extraordinary tool that enables users to know what people are exactly are looking for and how many. It gives a specific number of people who have searched for a particular term.
Not only this, but it also gives users a chance to access data that is directly related to the searches it process.
Whenever one term is searched more than other searches it is known as a ‘trend’. Using this trend in your content will get you a good ranking. It is easy to know what trends are currently going on.
Users don’t even have to have an account to use Google Trends. All it requires is you going on its page. Trending searches are there and the best part is every trend has a small graph showing which hour most searches were made.
There is a search bar on a page as well in case, you need to search for a specific keyword. This tool allows users to:
- Get information about related topics and keywords
- Get an idea about keyword’s popularity over some time
- Know all about the latest searches for trends
- Strategize your content according to the latest trends
5. Google Search Console
It was also known as Google Webmaster Tools but not anymore. If you want to know how your website is monitored by Google and optimize organically.
Users need to log in to their Google account with a business account to use it for a business website. After logging in users have to go to Google Webmaster Tool and click on ‘Add a Property’. Then choose ‘website’ from a dropdown menu. It will require you to add a URL of your website and click continue.
Now, all that is left is to pick a way you want your website to be verified in. it will track your data as soon as you have added the domain. It is super easy to use and the results are mind-blowing.
6. Google PageSpeed Insights
If you are looking for a 100% score then Google Pagespeed Insights is what you need. When it comes to search engine rankings, page speed matters a lot.
Everyone knows that the first five results in the search engine bags the most clicks. This tool will let you know what factors are causing your webpage to load slowly. It also helps users in adjusting things that are causing a delay.
Once the reasons are identified it becomes easy to solve the problem. This tool is effective and used commonly by SEO specialists.
Above mentioned SEO tools are all free of cost. It means you have to pay nothing to use these tools except for your internet (of course). You can avail of this complete SEO services.
You may wonder at times why your website is not in the top searches even after all the SEO efforts. These SEO tools will let you know exactly why because only SEO is not going to help until you know how to do it correctly as the trends are changing too quickly.
All of the SEO tools mentioned are basic and easy to use. We are hoping to help you level up your SEO games.