TechsPlace | According to Google Search stats, there are about forty thousand search queries on Google in a second. This number translates into over 3.5 billion queries in a day. This is an immense number of users whose questions are answered by Google. The users make queries about celebrities, purchases, how to use items, entertainment, online reputation, and businesses, among others.
In return, Google replies to them with relevant pages that possess the content they have searched. It begs the question: when users search for content related to your brand’s area of specialization, are you visible? If your response is in the negative, SEO will help you change your narrative.
SEO means Search Engine Optimization. It is the process of optimizing a website’s content to get more visible in the rankings of a search engine. The higher rate of visibility obtained will result in a hike of traffic for the website.
It is all about you attaining a high position in the visibility of a search engine. It will ensure that when users make search queries in your field, your content will be shown. Ranking on the first page of Google gives your business a massive advantage over your competitors.
Benefits of SEO for your brand
- Helps your PR
The optimization you make to your website will surely increase your public goodwill. Given that SEO involves the creation of quality content that helps your target audience, your brand’s reputation will surely skyrocket. The provision of quality content will spark appreciation in the hearts of your target audience.
The quality images, videos, and copy you are providing will create an incredible user experience. And once the target audience is satisfied, public reputation automatically increases.
- Grants a higher conversion rate
Your high position creates an impression of trust in the minds of your target audience. The more time you spend at the top, the more they resonate with your products and services. It will result in them patronizing you.
Therefore, the higher your visibility ranking is, the more conversions you get. And the longer you spend at the top of the rankings, the more trust and conversions you also get.
- It brings your target audience to you
With SEO, all you do is create the content and ensure it obtains a high visibility ranking. Your content will easily be in the faces of your target audience, who make search queries related to your brand’s area of specialization. The person will open your website and see your products and services.
This manner of advertising is different from the traditional style where you have to contact the target audience and present yourself to them. This style involves the target audience coming to see what you have.
- It allows you to measure the conversion rate
The conversion rate of your customers from SEO can be analyzed with the use of the proper tools. You have the opportunity to measure the growth or decline in various time frames. You can use the knowledge gained to pinpoint the type of content that causes an increase. The analysis will also help to know the kind of content that results in a decline in conversion rate.
The result of the measurement will help you structure your SEO strategy and next steps. It will enable you to develop more content around specific keywords and or discard some other keywords.
- It cost little compared to paid advertising
Paid advertising works by operation of Cost-Per-Click (CPC). It means that you pay for every click that takes a person to your website. Note that the average CPC is $2. Why pay $2 for a person using your site? You can get millions of your target audience on your site by using SEO.
SEO ensures that you will be high in the visibility rankings. Once you are high enough, you easily get daily visits from members of your target audience. Another advantage of SEO over paid advertising is that a CPC-obtained user is less likely to be a member of your target audience.
- You will get a significant market share
It is commonly said that the best place to hide a dead body is on the second page of Google Search. This is because people rarely go past the first page of Google. To gain high market relevance and market share, you should be on the first page. That is what SEO does for you.
SEO puts you on Google’s first page if you optimize your website content according to Sydney SEO Agency. Once you rank among the first results, your target audience will rarely go past you. There are immense trust and quality associated with the first Google search results. Your brand will obtain a majority of the members of your target audience this way.
- It will enhance your website’s SSS
SSS stands for Safety, Speed and Security. Increased web traffic will force you to look for ways to improve these features. You have to make sure that your website is protected from hackers and phishing. Your website visitor’s data have to be kept safe and free from theft. The site also has to offer the visitors a smooth and seamless experience. The smooth experience will encourage a future visit and even referrals.
Interestingly, an enhancement of the web site’s speed, safety, and security will also bolster your SEO ranking. Thus, it is a win-win situation for you.
- Takes you above your competitors
Your competitors probably have their websites and are employing some means to improve their search rankings. But with a well-oiled and efficient SEO strategy for your brand, you can get far ahead of them.
The Internet provides a bottomless well of opportunities for the growth of your business. SEO is a crucial means of tapping into this well. It offers multiple benefits and costs little, relative to its gains. Many companies are utilizing SEO today and reaping the benefits of their strategies. Be sure to get a proper SEO strategy and reap the benefits too.