How to Update Old Content to Improve SEO?
TechsPlace | So, you’ve created an amazing piece of content and hoped it would go viral. Unfortunately, even though it attracted lots of quality links, shares, and traffic, it didn’t meet your expectations and didn’t improve SEO. What happened? Well, the answer is simple. No matter how quality your content is, it competes with millions of other online posts. The study by Martech Zone says that 3.3 million Facebook posts, 1,440 WP articles, 500 hours of YT videos are uploaded every 60 seconds.
The online marketing landscape has become increasingly competitive, not letting your high-quality content reach its full potential. This is why you need to repurpose your content. In other words, you should update your posts to make them more relevant to wider audiences.
Compile Blog Articles into an Ebook
Have you already created multiple articles around the same topic? If you have, why not turn them into a comprehensive ebook? Here are a few steps to take:
- Choose relevant blog posts that will fit together.
- Merge the articles together.
- Remove any links or coding elements.
- Edit your posts. Make sure that each chapter flows logically into the next.
- If there are any repetitive elements, remove them.
- If there is something that needs to be explained, write a few additional segues. If there are any outdated fasts, research data, or statistics, replace them with fresher ones.
- Create gorgeous visuals to spruce things up. Instead of stock photos, create unique animations, charts, photos, and infographics you can later use elsewhere.
- Convert your ebook into multiple formats, such as PDF, .epub, or .mobi.
Ebooks are one of the strongest lead magnets – pieces of content your users will download for free in exchange for their email address. And, one of the examples that prove this is Zapier. Namely, they decided to publish a new ebook every 90 days. This tactic helped them attract 10,000 email subscribers and skyrocket the number of ebook downloads.
Create a Resource Library
Creating valuable content that will help your readers put your tips into practice is a skyrocket user engagement and download rates. These are actionable content pieces your customers can use for free, such as free templates, checklists, comprehensive guides, cheat sheets, and so forth. If you’ve already created such downloadable assets and added them to your blog posts, now you can use them to create an ultimate resource library.
Talk to your web developer about creating a specific page on your blog dedicated to your content upgrades. This way, you will make these posts more visible and, therefore, use them as a strong lead magnet.
Merge Customer Testimonials into Case Studies
Today’s customers don’t trust branded content anymore. They focus on other customers’ reviews and insights. Therefore, to get them to choose you over your competitors, you need to show the value you’re delivering to your existing customers.
Encourage customer reviews on social networks and business directories. Conduct online surveys. Ask loyal customers for testimonials. Create in-house surveys. Apart from helping you build trust with customers, you can also use customer feedback to create solid case studies.
When planed well, case studies build relationships with your leads by showing them how you’ve helped your current customers. It helps your potential customers learn more about your company and shows how they can benefit from collaborating with you.
This is a strategy both B2B and B2C businesses use. For example, the OMG digital marketing company has an entire page dedicated to their case studies. Each case study explains the major challenges of its clients, the company’s approach to the problem, and the results they gained. Most importantly, their case studies are packed with graphs, statistics, and images that can later be repurposed and used separately on their blog or social networks.
Turn your Online Content into an Online Course
Online courses are popular among online users, as they deliver incredible value. However, building an online course from scratch requires significant time investments, as well as lots of planning and strategizing.
Luckily, similar to creating an ebook, you can create an online course faster. You first need to focus on creating high-quality blog articles, guides, whitepapers, and case studies. These should be informative, helpful, and insightful content pieces. Each piece of content on your blog needs to be relevant study material your readers can benefit from.
Next, combine these materials strategically to create a detailed online course. Just like when creating the abovementioned ebooks, you should edit your content, add new chapters where needed, and eliminate repetitive sections that may frustrate your audiences.
Once you’ve built an online course, you need to choose where to host it. There are numerous online platforms where you can create and sell your course, including Teachable, LearnWorlds, Podia, Teachery, CourseMinded, Open Learning, and so forth.
When live, an online course can benefit your online presence and your SEO in multiple ways. First, it’s yet another strong lead magnet. Namely, to listen to the course, users need to give you their email address. Second, by creating a valuable online course, you will position yourself as an authoritative resource and gain lots of reputable backlinks and shares.
Convert Blog Posts into Infographics
Statistics say that visual content beats text. And, one of the most popular forms of visual content is definitely infographics. According to a recent research study, online users read infographics 30 times more than regular articles on your blog. Therefore, this is the kind of content that will increase your clicks and maximize the time users spend on your website.
Now, for well-versed content creators, creating an infographic is not difficult. Still, finding the right information pieces is what matters here. This is where the content you’ve previously published on your website can help a lot. Read your articles carefully and see which one contains enough relevant information and statistics to be turned into an infographic. Any powerful infographic is broken down into several logical sections and focuses on key data and facts only. There is no room for fluff and too many details.
Design your infographic using visual content creation tools like Canva, Visme.com, or Piktochart. For a more personalized and on-brand appeal, you can always outsource infographic design to a freelance graphic designer or a creative agency.
There are numerous ways to promote your infographics. You can start by sharing them on social media and linking back to them organically from your guest posts. There are also many infographic promotion websites, where you can simply submit your infographics, including Graphs.net, Infographics Journal, Infographic Bee, Visual.ly, etc.
Updating old content is important, as it will help you rank high in Google’s SERPs, maximize your traffic, Improve SEO, and gain more shares and backlinks. Above all, you will maintain the relevance of your pots and appeal to wider audiences.