TechsPlace | There is so much retail innovation, such as shopping online or buying an item over the phone. These technologies made it challenging to get customers to your brick-and-mortar shop. You may have already done many marketing campaigns before. However, the number of customers visiting your physical store is far from the projected results. Luckily, local SEO will help you out with this problem these days.
Leveraging on local search engine optimization or SEO will help you boost your organic results. It can also improve your foot traffic in your physical location. Moreover, it will provide you with new customers to increase your revenue conversion. While the extensive SEO focuses on ranking searches worldwide, local SEO gives preference to SERPs at a particular spot.
Why You Need To Work On Your Local SEO?
Improving your local SEO means more store visitors, leads, and conversions. This one type of marketing strategy helps you compete effectively against large and established brands that have unlimited resources to spend.
By targeting specific local SEO, you can subdue the advantage of larger brands that frequently maximize. Figures show that 46% of all search traffics is local-based. Therefore, without local SEO, your business could lose a significant amount of traffic.
Here are further reasons why targeting local SEO can make wonders for your business.
1. Staying Relevant To Your Audience
The local customers always want to discover brands in their neighborhood or a local town. Most go to search engines and start searching with the phrase “near me.” All listings within the community will then show up. All local stores that have made an effort in their online presence will appear on search engine results pages or SERP. That will make it easier for customers to decide which store they will visit.
If you do not have a local SEO, SERPs would not include you in this particular list. It will not show your brand or business to your potential customers, nor will you remain relevant to your target market. You’re not going to gain accessibility in your neighborhood or local area. Your business will miss a chance, and it will give your competitors an edge over you.
2. Improves Your Traffic
Optimizing your local SEO efforts to find a particular audience uses the same strategies as organic research. The different thing is that you’re focusing on people in your local area. These are the customers who are most likely to go to your store and make immediate, physical contact with your brand.
Businesses who lean on local SEO strategies and focus on “near me” queries potentially generate more foot traffic. The best way to customize your local SEO tactic is to include your place in your keyword. Doing this can catch the attention of your immediate audience. The idea is to put your brand at the forefront of your local community. You can be optimized for local SEO your content like videos that you create on video editing software.
3. Bring Visibility
If you’re starting your local SEO campaign, you might have come across online to mention your business. It involves your business name, physical address, or phone number (NAP).
Online business citation is essential because it allows individuals to search for you when they are looking for you online. Your business will become noticeable to internet users looking for your local address or location. It would also be wise to optimize your social network profiles like Facebook, Google, and Yelp.
Being on these social networks will allow your organization to become visible online. With your business information found on this site, it would be easy and convenient for users to locate your physical store. Moreover, it shows that the more effort you make online, the more local traffic you can get to your store.
4. Widen Your Reach To Gather Loyal Customers
Some of your customers come from faraway locations, which means that not all your clients come from your area. Many only come to your store when they are around the vicinity. Therefore, you must include this type of target market when you optimize your local SEO effort.
Reviews that are part of your local SEO are also essential to your reputation management strategy. It can build a long-term relationship with your clients. When you have greater visibility on local searches and back it up with top-rated reviews, it can be a top formula to gain your audience’s loyalty. It can give you credibility and boost customer confidence to transact with you.
Many modern shoppers rely on mobile or web searches to find a specific store closest to them. Once they have an idea of your physical store and they’ve had a positive experience, they’re most likely to come back. You can consider these customers loyal to your brand, with which you can form deeper relationships.
5. Improve Conversion Rate
Putting your phone number on local listings can help improve your business. Whenever a customer look for a product or service related to what you offer and your phone number appear on the search result, they can easily connect with your local shop. They can get in touch with you in this way and ask about your offering. It will easier to convert them into paying customers since they are already vested in whatever services or products you have.
6. Provide Savings On Your Budget
If you’ve optimized your local SEO tactics well, your brand will appear in these searches. Your business will become visible, and there will be a significant amount of foot traffic in your local shop. Getting this certainly gives you the potential to save money on your advertising savings. You may opt out of paid social media advertisements or having local ads on newspapers or radio stations. Local SEO is even more vital these days as more people are now using mobile devices. They are relying heavily on technology and the internet to find things they’re looking for online. You can also get leads without splurging on your marketing budget.
Optimizing your brand’s digital footprint can make your business place better on search rankings. It can enhance your online presence and awareness. In turn, it can help give potential customers access to your brick-and-mortar shops. Doing Local SEO is a must-have for your company, particularly when you have a physical store. It is affordable, yet it can deliver an optimum result that will help your business grow tremendously.
Ramon has been writing about technology trends, entertainment, and gaming ever since he left the busy world of corporate HR Tech behind. He currently writes about software and user experiences for Softvire Australia -the leading software e-Commerce company in Australia and Softvire New Zealand. In his spare time, Ramon writes science fiction, collects little yellow men and plastic spaceships.