20 Tips for Aligning SEO and PPC for Better eCommerce Results
TechsPlace | Do you think that SEO is the best way to get traffic for your eCommerce website? On the contrary, others claim that it is better to invest in PPC ads to get the targeted traffic. However, the smart option for you is to combine both these marketing techniques. The eCommerce brands that had already chosen both these options found consistent results. But, what are the ways of merging SEO with PPC campaigns? Professionals of the Brainvire website can find the 20 most effective and tried-and-tested tips for this new innovative approach.
Analyze the latest search trends
The most important trick is to check out the most relevant search queries. Brainvire website professionals think that it is vital to make SEO the centre of your marketing strategy. You will have real-time-time data from the organic searches, and it can affect your eCommerce product marketing strategy.
Assess local search listings
Although they are not relevant to buyers, you have to focus on them. Based on your search listings, you need to update your inventory. Ensure that your business contact details and addresses are accurate.
Create fresh content
Add new eCommerce website pages that enable your customers to make decisions. Use SEO to draw traffic to your new pages. There is no need to invest a high amount.
Use web analytics
SEO drives traffic to your eCommerce site. Now, you have to check how your store visitors interact with your web content. You need to analyze their internal search and identify the products attractive to them.
Go beyond the search engine
This trick helps you to know the search marketing potentials. You may use video search engines to create content that informs others about your products.
Get ready for the combined shopping solutions
As you have done free listings with Google Shopping, you can leverage the advantage of Google Merchant Center. Let your PPC team and SEO professionals work together.
Take care of the visually attractive content
Google has started giving more importance to visual content. Hire creative marketers and other professionals to create visual content, like videos and images.
Manage both SEO and PPC
There are noticeable changes in the SERP pages. Your SEO team has to make efforts for a higher CTR. You may find your PPC budget increased in some seasons. Find the high-value queries for the paid listings.
PPC lets you test the content
The paid search campaign helps you to learn new things. Choose different types of imageries and messages to know the most effective ones.
Streamline the marketing funnel
The search engines are the most commonly chosen options for your target customers. Find different customer use cases to know the latest demands. It helps in balancing your PPC and SEO efforts.
Leverage benefits from ad extensions
Your potential customers look for detailed product information. Thus, structured snippets and callouts are the best ad extensions to reveal special product features.
Promote your content
Use your SEO data for creating and promoting the relevant content. Your paid search campaign draws traffic within a short time, while SEO ensures low CPC and builds trust.
Combine Amazon and Google
Your buyer’s journey in the eCommerce store may not be smooth. Use Amazon as a search engine and think of the best ways of investing in your eCommerce business.
Ensure that you have an up-to-date inventory
Use Google local advertisements for synchronizing the eCommerce inventory and your store with the organic search. Customers will find it easy to search for your items and make a deal.
Check your security measures
Some new eCommerce platforms have a risk of data loss of potential threats. Hackers try to target new retail sites. Thus, use the best plugins to let your customers buy products confidently.
Although PPC’s manual bidding is controllable, it is volatile. Rely on AI technology and automated rules for smart bidding. Automation provides you with real-time market data for your company.
Choose PWA for your business
Grow your eCommerce business by launching a Progressive Web App that works like an app and mobile website. Thus, invest in this technology for your benefit.
Never overlook the unique voice of your eCommerce brand
You know that Google and other engines understand your eCommerce language. Thus, while doing SEO, you must incorporate your unique brand voice.
Social selling with SEO
Livestream shopping has introduced social commerce. YouTube videos appear in organic searches, and thus, Livestream shopping will be more popular. It is also better to drive visitors with social media platforms.
Manage SEO while modifying your business offline
Customers like to find no difference between in-store shopping and online shopping. When your store is closed, you must display it on the landing page.
SEO, PPC, and other digital marketing trends are changing every year. Those changes are not predictable. Still, you can stay safe by combining different marketing efforts and make your campaign stronger.
Josh Argenton is a well-known blogger who has been writing for the last several years. He has written blogs and articles on a wide range of topics including technology, health & beauty, sports, business, food, animal, entertainment, home improvements and much more. He helps brands share unique and impactful stories through the use of public relations, advertising, and online marketing.