TechsPlace | SEO is the most effective way in digital marketing that attracts new customers to your brand. However, the success of SEO depends on the proper use. Billions of users search for their queries on Google every day, and very few of them prefer to click on the second page. Hence SEO is the struggle to gain SEO ranking on the first page and maintain it to keep your brand visible for searchers.
To generate traffic, you need to ensure that you stay on top rankings in SERP. Techniques and methods of SEO have evolved considerably, and old practices have become outdated. Here we will list some game-changing tips to improve SEO ranking in 2021.
Master User Intent
User intent or search intent is a phrase used to describe the reason to type a specific query in search engines. Every person or consumer has different goals to search for, and understanding intent is the best way to improve SEO results. For instance, keyword choice becomes easy once you know the motivation behind typing those in search engines. If you can analyze search intent, you develop content to match your visitor’s needs. In turn, your visitors will start to trust your brand if they find the information they seek.
You can use Google Analytics to find out the search phrases people type. Check the keywords that users mostly use and design your content around them. The more helpful your content, the better engagement it gets and ultimately better rankings.
Focus on Quality Link Building
Backlinks are an essential aspect of SEO that determines the relevancy and value of your content for users. Earlier, a higher number of backlinks was the key to boost rankings, but now Google has replaced it with the quality of the link. Consider one quality backlink outweighing 20 irrelevant, low-quality ones. Your backlink strategy should focus on offering valuable content to industry experts who will then endorse your site by providing their link. You have to establish relations with industry experts and authority sites and win their trust, so they provide you their link. These links will drive visitors to your landing pages and will boost your SEO rankings considerably.
Another part of link building is internal linking. Focus on linking your website pages with each other so visitors can stay for long. The longer they browse through your website, the better rankings you start to generate.
Improve the Quality of Your Content
Content quality still and always prevails in all aspects of digital marketing. There is no SEO without content as marketers use content to deliver their information and solutions to searcher’s problems. It is not about the quantity of your content but the relevancy and uniqueness that go along. You have new ways to design content by integrating videos, infographics, images, and much more. People prefer visuals over text, so use that to your advantage. Focus on publishing quality content regularly, so Google algorithms consider your content as fresh and updated. The more engaging your visitors feel through your content, the longer they will stay and ultimately give you a boost in rankings.
Improve Page Loading Speed
Page loading speed is also a high ranking factor that most marketers tend to neglect, but now they have to consider. Users prefer pages that load within three seconds or less and may leave if it takes too much of their time. Users who leave quickly increase the bounce rate that reduces your search rankings. Google also recognizes slow loading speeds and decreases rankings.
On the other hand, if your page loads faster, people will engage more, and Google will consider your popularity. Regular website audits will tell you about page loading speed that you have to optimize. Optimize your content, images, site design, etc., to give your page speed a boost and gather more traffic.
Leverage Broken Link Building
Broken link building is a tried and tested way of improving your SEO rankings that still holds value. Broken links do not possess content and take up valuable link space in a blog or content. You can leverage that unavailability by informing the content owner about broken links and offering your content in return. You can use marketing and SEO tools to find out about broken links in a blog post and then contact its owner. Tell them about the link that does not have any content present, and ask them to place your link as a replacement for new and fresh content. Most of the time, a blogger feels thankful to you and will offer you a place for a link. In this way, you not only give someone value, but you gain an authority link in return. It is a win-win scenario for both.
Improve Navigation and Site Architecture
In any unfortunate event, when a user cannot access your available content negatively impacts your rankings. It happens primarily due to complex site structure and navigation panes. To prevent such an incident, you have to improve and re-organize your website, so visitors can easily navigate sections. You have to ensure that they find the relevant information easily and give them the experience to help in their buying behavior. A simple yet attractive site structure is best for you and your visitors.
Do Not Forget Social Media
Social media is a great place to leverage your content and gain visitors. Make your content share-worthy by adding relevant information and encourage your readers to share it on their profiles or pages. Adding social media buttons on your pages is essential, so your visitors have an easy sharing option if they find the content enjoyable. Another reason to use social media is that visitors appreciate content that has a social following and deem it worthy of their time. You have various social media platforms available to share your content and attract visitors.
Always Optimize for Mobile
Today, more than half the world uses smartphones and mobile to stay online. It gives you a huge potential to target relevant visitors and boost your SEO ranking. You have to optimize for mobile display so the readers feel the same desktop site experience. Remember, it is all about providing a great user experience, and mobile optimization provides just that.
The points mentioned above are some of the most preferred methods to boost SEO ranking in 2021. As a marketer, you have to find new and improved ways to optimize your strategy and gain an audience accordingly. Focus on providing quality and value to visitors that will give your SERP ranking a significant boost.