TechsPlace | Having an e-commerce site, or an online store is crucial for your business. In today’s internet-obsessed world, it’s a cardinal sin not to make your services or products purchasable online. Sure, there is always a chance that you can’t offer a product for purchase online (like a cement truck), but you can make it accessible to your customers by using these web design tips for your online store.
Which brings us to the web design and layout for your e-commerce site. The design of your website, the layout, the interactivity, and the navigation are just a few crucial factors in how you can go about designing your online store to get maximum return on investment.
To make sure that your investment is sound and worthwhile, these five Web Design Tips will help guide you in designing your online store.
- Navigation is Crucial
Your customers want to be able to find products and services without wasting too much time. This is where the navigation is crucial. The web design of your site should be straightforward, and to the point, so your customers take immediate action instead of wasting time looking around. Keep things simple, practical, and uncluttered to make it easy for your customers to get around.
- Searching For Products Should Be Simple
Nothing is more infuriating than spending ages looking for a product or service because it is too difficult to search for you. Customers want to be able to find their product within a heartbeat. That’s where it helps to make searching simple. A search bar and properly labeled products will make it easier for your customers to find what they want. This level of interactivity will assist with the user experience and make your site helpful for customers.
- Offer Customers Options
You would be shocked at how often businesses forget to include filters as part of their search results. No breakdown of price or features. Just a straightforward search with zero information. That’s not going to cut it. You have to provide your customers with filter options so they can really narrow down their search. From size to features, from price to brand, the more options you offer, the better the search results – the happier your clients will be with your website.
- Clean-Cut Layout
Professionalism and clarity go a long way for customers. If they stumble upon your site and see that the layout is messy, all over the shop, without clear cut information, your customers are going to walk away (just like if they walked into your store and it was a mess). The web design layout for your products and services has to be clean-cut, professional, and straightforward. Display information, price, and details so that your customers have it right there in front of them. The easier you make it for them to gather information, the quicker they can decide to buy it or not. It’s how web design agencies approach their services, and it works.
- Engaging Images & Quality Information
The classic line goes that “online customers buy with their eyes”. How does that work for your site? Make sure your products have plenty of high-quality, engaging pictures. The more they see, the better they feel about the product. You should also ensure that the information on the page is correct and displayed concisely (this goes back to the layout of your page).